Product Manager: Digital Marketing & Innovation

Job Title: Product Manager - Digital Marketing & Innovation

Location: Any Hub

Contract and working pattern: Hybrid, permanent

• Own the Marketing & Technology
  
  Roadmap:
  
  Lead the strategic tech direction for marketing automation, campaign management, social tools, and D2C foundations to improve marketing effectiveness.
• Modernise Innovation Tooling: Partner with R&D to optimise stage-gate processing, portfolio tracking, and ideation platforms to accelerate the growth pipeline.
• Apply Product Discovery: Use assumption mapping, rapid prototyping, and pilots to build grounded roadmaps where requirements are still forming.
• Drive Build‑vs‑Buy Decisions: Evaluate external vendors and deliver commercially sound platform investment recommendations to marketing leadership and the CCO.
• Govern Consumer Data Privacy: Ensure all digital marketing and data collection platforms strictly adhere to GDPR and consent management regulations.
• Engage and Inspire Teams: Align, influence, and excite commercial, brand, and R&D leaders, ensuring technology capability matches business aspirations.

• Proven product management experience spanning digital marketing technology, campaign management, or D2C platforms.
• Inspirational communication style
  , with the ability to influence stakeholders and guide a digital transformation journey.
• Strong product discovery mindset with a track record of defining roadmaps in highly ambiguous environments.
• Sharp commercial acumen
  , linking technology investments directly to marketing performance outcomes.
• Solid understanding of data privacy
  , consumer consent management, and GDPR compliance.

• Hands‑on experience with modern Mar Tech tools
  , specifically enterprise platforms like Sprinklr.
• Experience in FMCG or consumer goods digital landscape.
• Working knowledge of innovation management processes and NPD stage‑gate pipelines.

• Uncapped bonus linked to business performance
• Defined contribution Pension
• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout the working day and staff sales opportunities
• Annual salary review
• Ongoing professional development and access to Learning and Development programmes and content

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.