Product Leader: Digital Marketing & Innovation

• Own the Marketing & Technology

Roadmap:

Lead the strategic tech direction for marketing automation, campaign management, social tools, and D2C foundations to improve marketing effectiveness.

• Modernise Innovation Tooling:
Partner with R&D to optimise stage-gate processing, portfolio tracking, and ideation platforms to accelerate our growth pipeline.

• Apply Product Discovery:
Utilise assumption mapping, rapid prototyping, and pilots to build grounded roadmaps where requirements are still forming.

• Drive Build-vs-Buy Decisions:
Evaluate external vendors and deliver commercially sound platform investment recommendations to marketing leadership and the CCO.

• Govern Consumer Data Privacy:
Ensure all digital marketing and data collection platforms strictly adhere to GDPR and consent management regulations.

• Engage and Inspire Teams:
Align, influence, and excite ambitious commercial, brand, and R&D leaders, ensuring technology capability matches business aspirations.

Requirements

• Proven product management experience spanning digital marketing technology, campaign management, or D2C platforms.
• An inspiring and engaging communication style, with the ability to influence stakeholders and bring people on a digital transformation journey.
• A strong product discovery mindset with a track record of defining roadmaps in highly ambiguous environments.
• Sharp commercial acumen, with the ability to link technology investments directly to marketing performance outcomes.
• A solid understanding of data privacy, consumer consent management, and GDPR compliance.
• Hands-on experience with modern Mar Tech tools, specifically enterprise platforms like Sprinklr.
• Experience working within the FMCG or consumer goods digital landscape.
• Working knowledge of innovation management processes and NPD stage-gate pipelines.

🔍 ATS Optimization Keywords
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Hard Skills

• product management
• digital marketing technology
• campaign management
• D2C platforms
• product discovery
• roadmap definition
• data privacy
• consumer consent management
• GDPR compliance
• innovation management

Soft Skills

• communication
• influence
• engagement
• commercial acumen
• team alignment
• inspiration