Product Manager Digital Marketing & Innovation

Job Title: Product Manager - Digital Marketing & Innovation

Location: Any Hub

Contract and working pattern: Hybrid permanent

Are you ready to Be Your Best Barr None

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 950 people across the UK we are proud to be a responsible business that takes care of our people values diversity gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is IRN-BRU launched in 1901 and still going strong today the vibrant RUBICON fruit based brand Boost making every moment better with a caffeine kick hydration hit or tasty treat and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA which crafts quality oats into great tasting oat drinks and porridges.

Theres never been a better time to join us!

What were looking for

As a Product Manager - Digital Marketing & Innovation Technology you will architect the 23 year technology foundation for AG Barrs digital marketing maturity D2C evolution and new product pipeline. This is the most forward-looking role within the CDTO requiring a leader who thrives in ambiguity uses sharp product discovery to shape unformed requirements and turns emerging technology into direct commercial impact.

We are looking for an engaging and inspiring individual to step into this crucial role. You will play a key part in influencing improving and understanding the effectiveness of our increased marketing investment while also informing and enabling our innovation pipeline. With both of these areas acting as key growth drivers for the business right now this is a brilliant opportunity to come in and genuinely make a difference.

Your responsibilities will include

• Own the Marketing & Technology Roadmap: Lead the strategic tech direction for marketing automation campaign management social tools and D2C foundations to improve marketing effectiveness.
• Modernise Innovation Tooling: Partner with R&D to optimise stage-gate processing portfolio tracking and ideation platforms to accelerate our growth pipeline.
• Apply Product Discovery: Utilise assumption mapping rapid prototyping and pilots to build grounded roadmaps where requirements are still forming.
• Drive Build-vs-Buy Decisions: Evaluate external vendors and deliver commercially sound platform investment recommendations to marketing leadership and the CCO.
• Govern Consumer Data Privacy: Ensure all digital marketing and data collection platforms strictly adhere to GDPR and consent management regulations.
• Engage and Inspire Teams: Align influence and excite ambitious commercial brand and R&D leaders ensuring technology capability matches business aspirations.

What youll bring...

The successful candidate will have;

• Proven product management experience spanning digital marketing technology campaign management or D2C platforms.
• An inspiring and engaging communication style with the ability to influence stakeholders and bring people on a digital transformation journey.
• A strong product discovery mindset with a track record of defining roadmaps in highly ambiguous environments.
• Sharp commercial acumen with the ability to link technology investments directly to marketing performance outcomes.
• A solid understanding of data privacy consumer consent management and GDPR compliance.

And it would also be great if you can demonstrate:

• Hands-on experience with modern Mar Tech tools specifically enterprise platforms like Sprinklr.
• Experience working within the FMCG or consumer goods digital landscape.
• Working knowledge of innovation management processes and NPD stage-gate pipelines.

What we offer

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which…