Head of Marketing

Location: Normanton, West Yorkshire
Working hours: Monday to Friday, 37.5 hours per week

Founded in 1920, BELL Lighting continues to be a family run business with over 100 years of experience manufacturing and distributing Commercial and domestic Lighting. Recognised as one of the UK leading Lighting companies, BELLLighting is a long-established UK lighting manufacturer and supplier, operating in a highly competitive, trade-led market. Our core values Customer experience, Better Together, Vision and passion encompass a family culture where the personal development, training and wellbeing of the team are paramount within the business.

Our Head of Marketing will be responsible for making marketing a scalable profitable growth engine for BELLLighting. This is a senior marketing leadership role, not a communications or brand-only position, therefore this role may be suited for a current Senior Marketing Manager looking to move into their first Head of role or an existing Head of looking for a new challenge.

This role exists to move BELL from relationship-led, fragmented marketing activity, to a joined-up, data-driven, AI-enabled capability that materially improves the following areas:

• Wholesaler influence
• Contractor and specifier influence
• Speed and consistency of execution
• Revenue quality
• Customer retention

• 1. Commercial growth leadership
  • Own marketing’s contribution to revenue growth, retention, and share of wallet
  • Translate BELL’s business strategy into clear, prioritised marketing programmes
  • Act as a senior commercial partner to Sales, Product, and the Executive Team
  • Ensure marketing activity is focused on impact, not volume
• 2. Audience-led growth strategy
  • Own clear strategies for BELL’s priority audiences, including Electrical wholesalers, Contractors, primarily Tier 2 and specifiers and influencers.
  • Audience prioritisation and segmentation
  • Clear value propositions by segment
  • Distinct messaging, content, and engagement strategies
• 3. Contractor and specifier influence at scale
  • Lead BELL’s contractor engagement strategy, moving beyond a small number of direct relationships
  • Use content, education, and tools to nudge specification behaviour, encourage repeat usage & reduce perceived risk of choosing BELL
  • Position BELL as a default, low-friction choice under real-world pressure
• 4. Demand generation, nurture, and CRM ownership
  • Own the operation of BELL’s end-to-end marketing funnel (Hub Spot-led)
  • Define lifecycle stages, lead definitions, scoring logic, and handover rules with Sales
  • Build scalable nurture programmes for contractors, specifiers, and wholesalers
  • Ensure marketing creates momentum and readiness, not just leads
• 5. Joining up technology, data, and insight
  • Take ownership of marketing’s role in reducing fragmentation across systems and data
  • Ensure CRM, content, campaigns, and reporting operate as an integrated growth engine
  • Shift BELL from person-dependent execution to system-led consistency
  • Use insight to drive prioritisation, not just reporting
• 6. Practical adoption of AI
  • Lead the practical use of AI within marketing to improve targeting and prioritisation, content relevance and personalisation, speed and efficiency of execution
  • Work with leadership to embed AI as a core capability, not experimentation
  • Focus on commercial application, not technology for its own sake
• 7. Content as a commercial asset
  • Own BELL’s content strategy and ensure it supports commercial objectives
  • Deliver content that teaches customers how to do their jobs better, reduces friction and risk, nudges specification and repeat usage
  • Eliminate low-impact or vanity content
• 8. Performance measurement and board reporting
  • Own and deliver a focused set of KPIs that clearly link marketing activity to commercial outcomes
  • Provide insight-led reporting to the Executive Team and Board
  • Show how marketing drives pipeline quality, customer retention, strategic account growth
  • Bring clarity and challenge, not just dashboards
• 9. Team leadership and capability building
  • Lead, develop, and focus the marketing team
  • Set clear priorities and eliminate distraction
  • Upskill the team in data-led, B2B trade marketing and AI-enabled execution
  • Build a…