Product Marketing Manager

Role Overview

• The Product Marketing Manager plays a strategic and executional role in shaping
  
  Avakin
  
  Life’s player marketing through a strong focus ondata, targeting, and lifecycle optimisation.
• Working in close partnership with the Senior Product Marketing Manager, this role contributes to marketing strategy development while owning thedesign, execution, and optimisation of audience-led campaign approaches.
• The Product Marketing Manager translates high-level marketing and product priorities intoclear audience strategies, campaign frameworks, and measurable plansthat drive engagement, retention, and revenue.
• Working cross-functionally with Product, Live Ops, BI, Creative, Monetisation, UA, and Community teams, this role ensures marketing decisions areevidence-based, player-centric, and continuously optimisedin line with player behaviour and business goals.

• Contribute to marketing strategy through audience, lifecycle, and targetingexpertise
• Define andmaintainplayer segmentation frameworks supporting acquisition, engagement, monetisation, and win-back
• Partner with the Senior Product Marketing Manager to plan lifecycle strategies across key player cohorts
• Identify opportunities to improve relevance, timing, and impact of player communications

• Co-own planning inputs into the unified marketing calendar, ensuring lifecycle and targeting considerations are embedded
• Translate strategic beats into structured campaign plans with defined audiences,objectives, and KPIs
• Surface dependencies, risks, and performance considerations during planning cycles

• Design campaign frameworks including audience definitions, messagingobjectives, channel mix, and success metrics
• Execute and optimise multi-channel campaigns across owned and organic channels
• Make data-driven decisions on campaign iteration, prioritisation, and optimisation
• Continuously test and refine campaign approaches to improve effectiveness

• Own performance analysis for player-facing marketing campaigns
• Partner with BI to define measurement frameworks, dashboards, and reporting standards
• Interpret player data to generate actionable insights for current and future initiatives
• Present performance insights and optimisation recommendations to senior stakeholders

• Ensure brand voice and value propositions are applied consistently across audiences
• Inform creative direction through insight-led briefs, testing results, and performance feedback
• Support evaluation of creative effectiveness across channels and player segments

• Contribute to social media strategy through platform-specific audience and performance insight
• Define targeting and content approaches by platform and player cohort
• Optimise social activity to support launches, Live Ops beats, and lifecycle goals

• Support ASO strategy through audience-driven messaging, keyword insights, and testing plans
• Execute ASO experimentation, including hypothesis development and performance evaluation
• Analyse store performance to inform future optimisation and messaging direction
• Support Google Play featuring through data-led timing and asset recommendations

• Act as a strategic partner to Product Live Ops, Monetisation, UA, and Community teams on audience targeting and insight
• Ensure marketing considerations are represented in cross-team planning discussions
• Proactively surface insights, risks, and opportunities to the Senior Product Marketing Manager

• Owns audience strategy, targeting frameworks, campaign optimisation, and performance insight
• Contributes to marketing strategy and planning with accountability for execution and iteration
• Does not own creative vision, brand positioning, go-to-market strategy, or final campaign sign-off
• Escalates prioritisation challenges, performance risks, or strategic misalignment to the Senior Product Marketing Manager

• Proven experience in product marketing, lifecycle marketing, or growth marketing
  , ideally within gaming, entertainment, or digital consumer products
• Demonstrated ownership of audience segmentation frameworks and lifecycle strategies (acquisition, engagement, monetisation, retention, win-back)
• Experience designing and executing multi-channel, audience-led campaigns across owned and organic channels
• Strong background in data-driven marketing
  , including performance analysis, testing, and optimisation
• Experience partnering with BI or analytics teams to define measurement frameworks, dashboards, and KPIs
• Proven ability to translate high-level product or business priorities into clear audience strategies and structured campaign plans
• Experience working cross-functionally with Product, Live Ops, Creative, Monetisation, UA, or Community teams
• Experience analysing campaign…