Amazon Growth Lead

Learning Resources is the home of award-winning toys, games and learning aids for children aged 2-12. We understand the importance of learning through play and offer toys and games that positively influence children’s growth and development. Learning Resources Inc is a US-based family-owned company. Learning Resources Ltd. was founded in Kings Lynn, Norfolk in 1994 to serve the European, Middle Eastern, African and Indian Markets.

As an Amazon Growth Lead, your primary goal is to drive incremental revenue growth and expand our brand’s presence within your territories. You will achieve this by crafting compelling, high-converting copy that maximises search visibility, creating strategic promotional campaigns, and executing new product launches to create our future bestsellers. Using data-driven insights, you will continuously optimise our performance, identify the next big opportunities, and, with the support of our Growth Manager and Head of Department, elevate our brand to the next level on Amazon.

• Drive Sales Growth: Develop and execute data-backed strategies to accelerate revenue growth across Amazon marketplaces.
• Amazon SEO & Content Optimisation: Write engaging, keyword-optimised product listings and work with our marketing team to create eye-catching enhanced brand content to improve organic search rankings and conversion rates.
• Product Launches: Provide initial New Product forecasts, collaborate with our Marketing team on go-to-market strategies for new product launches, executing these plans on Amazon, which includes raising initial stock orders and ensuring they gain traction and become future bestsellers.
• Amazon Vine Program Management: Manage product enrolments to ensure both new and existing items receive high-quality reviews, maximising program effectiveness and brand credibility.
• Promotional Strategy & Execution: Strategise and implement high-impact promotions during Amazon Tier 1 events such as Prime Day and Black Friday to maximise visibility and sales.
• Data-Driven Decision Making: Analyse performance data metrics, customer behaviour, and competitor trends to identify untapped opportunities and refine strategies.
• Advertising
  
  Collaboration:
  
  Work closely with our in‑house Advertising Manager to maximise product visibility and campaign effectiveness.
• Competitor & Market Analysis: Stay ahead of industry trends, monitor competitors, and leverage insights to enhance our positioning.
• Amazon Trends & Vendor Landscape Monitoring: Stay informed on the latest Amazon updates, industry trends, and vendor policies to identify opportunities and ensure the business stays at the forefront of new developments.
• Cross‑Functional
  
  Collaboration:
  
  Partner with Demand Planning, Amazon Operations, Marketing and Sales teams to ensure optimal inventory availability, effective promotional alignment, strategic product positioning to maximise sales and shopper engagement.
• Amazon Account Health: Proactively address ad‑hoc issues, manage case resolutions, and collaborate with the Amazon Growth Manager to minimise sales disruptions and maintain a strong account standing.

• Organic search visibility and rankings improve, leading to increased traffic and conversions.
• Priority product launches become bestsellers within the first 12 months.
• Promotional campaigns consistently deliver strong sales lifts without sacrificing profitability.
• Data-driven insights lead to innovative growth strategies that outperform competitors.
• Customer reviews, ratings, and engagement metrics steadily improve, strengthening brand trust and loyalty.
• Sales growth outperforms the category and exceeds internal goals.

• A strategic thinker who thrives on data-driven decision-making.
• A creative copywriter with a deep understanding of Amazon’s algorithm and conversion triggers (no prior experience needed, this can be developed).
• A results-oriented individual who understands the levers that drive Amazon growth.
• A self-starter with a relentless drive to outperform competitors and capture market share.
• Comfortable working in a fast-paced, dynamic environment where testing and learning are key to success.