Senior UX Research Manager

It’s an exciting time to join us! We’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

As Senior UX Research Manager at Super, you will own and scale a high-impact research function that sits at the heart of every major product decision. This is not a purely strategic or administrative role - we are looking for a hands‑on research leader who can manage and grow a large team while simultaneously being a credible, practicing researcher.

You will report to the Research Director and have a direct seat at the executive table, shaping product strategy through the voice of the user. You will be expected to leverage AI tooling to transform how research is conducted, synthesised, and actioned across the organisation. This role defines the future of UX Research at Super.

• Define and own the multi‑year UX research strategy aligned to Super's product and business goals across sports betting, gaming, and payments verticals.
• Translate ambiguous business challenges into crisp research programmes that generate confident executive decisions - from market expansion and feature prioritisation to onboarding flows and live betting experiences.
• Build and maintain a research roadmap that balances generative discovery, evaluative testing, and longitudinal tracking at scale.
• Represent research at the executive and C‑suite level, presenting insights that drive resource allocation, product pivots, and go‑to‑market strategy.

• Directly manage and grow a team of 6-8 UX researchers across seniority levels (junior through staff), spanning qual, quant, and mixed‑methods disciplines.
• Grow junior managers in both UX Research and Market Research
• Maintain a hands‑on presence: you conduct research yourself, review screeners and discussion guides, and are present in sessions - not only in deck reviews.
• Build a culture of craft and rigor; personally mentor researchers on methodology selection, analysis quality, and storytelling.
• Own hiring, performance management, career development frameworks, and team structure - adapting org design as the team scales.
• Create psychological safety and high‑output norms simultaneously: a team that ships great research fast and keeps raising the quality bar.

• Lead the transformation of Super's research workflows through AI: identify, pilot, and embed AI tools for participant recruitment, auto‑transcription and synthesis, pattern recognition across data sets, and accelerated insight generation.
• Champion AI‑assisted analysis (e.g., LLM‑powered thematic coding, sentiment analysis across user feedback pools) to reduce time‑to‑insight without sacrificing rigour.
• Establish responsible AI use guidelines for research — ensuring synthetic data, simulated users, and AI‑generated summaries are used critically and transparently.
• Partner with data science and analytics to build continuous research intelligence pipelines that surface user signals in near‑real‑time.
• Stay ahead of the curve on AI‑native research methods (e.g., conversational research agents, automated usability benchmarking) and make evidence‑based bets on adoption.

• Operate as a trusted advisor and thought partner to the VPs Product, and VP Design - shaping strategic decisions with user evidence before options narrow.
• Design and deliver research artefacts calibrated for executive consumption: crisp, opinionated, and actionable - not exhaustive reports, but decision‑accelerating briefs.
• Build a culture of evidence‑based decision‑making across Product, Engineering, Marketing, and Commercial teams by embedding research touchpoints in planning and OKR cycles.
• Proactively identify decisions being made without research and intervene diplomatically with the right methodology at the right fidelity.

• Build and own the research operations infrastructure: panel management, vendor…