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Area Sales Manager

Job in Cumbria, Cumbria County, England, UK
Listing for: CW Executive Search Ltd
Full Time position
Listed on 2026-06-10
Job specializations:
  • Business
    Business Development, Business Management
  • Sales
    Business Development, Sales Manager
Salary/Wage Range or Industry Benchmark: 50000 - 55000 GBP Yearly GBP 50000.00 55000.00 YEAR
Job Description & How to Apply Below

Job Purpose:
To drive new business across commercial waste streams.

Key Accountabilities:

  • To deliver strong sales growth for the commercial waste business offering Hook, RCV, waste and recycling and brokerage services, advising the customers/prospects on the most appropriate collection arrangements
  • Identify, contact and engage with the medium and high value targets in the area ( 20k
    -250K p.a + spend.)
  • Target the Commercial market with a focus on growing the Commercial portfolio.
  • Lead negotiations on pricing and terms with prospects / customers
  • Manage existing key accounts targeting portfolio growth of revenue and profitability.
  • Investigate and develop a deep understanding of target markets, their buying methods, trends and pricing, advising on appropriate tactics / business models to reflect this.
  • Conduct market research and competitor analysis to identify gaps in the market and opportunities to capitalise on competitor weakness.
  • Manage x2 Sales Executives.
  • Support with the training and development of new colleagues into the Sales team, as required
  • Build a strong Key Business Introducer network.
  • Develop and communicate a clear action plan for delivery of sales targets and proactively manage a pipeline of sales prospects.
  • Support the integration and mobilisation of new business
  • Drive forecast accuracy and consistently achieve KPIs.
  • Develop and proactively manage area sales pipeline.
  • Develop strong working relationships and maintain effective communication with all business departments.
  • Ensure that the management and development/maintenance of customer databases / records is in tightly controlled and visible.
  • Any other duties reasonably requested, and which are within the scope, spirit and purpose of the role.
  • Implement a sales and marketing strategy for the geographical patch.
  • Create proposals, bids, presentations, tenders and customer contracts, ensuring they meet Company standards for brand consistency
  • Identify ways to continually improve financial performance through profitable sales growth, productivity gains and efficiency improvements
  • Actively keep up to date with new regulation/legislation that may impact on our business, considering the implementation / impact on our business and our colleagues and customers
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