Marketing Officer

Our client seeks a Marketing Officer to join their team for a 2-month contract.

This role offers the opportunity to design and deliver marketing and digital content to support effective branding and communications. You will ensure that communications are clear, accurate and effective and ultimately deliver compelling messages that lead to increased engagement with the target audience.

You will also be the first contact for colleagues who wish to create marketing collateral or plan events - supported by the Marketing Lead.

• Maintain and update digital platforms, including public-facing website, social media channels and internal SharePoint hubs.
• Create content and service information for publication to digital platforms and monitor performance.
• Produce a range of communications materials, including publications, reports, presentations, infographics and other visual assets for print and digital use, while adhering to brand guidelines.
• Source imagery and develop creative content, including campaign branding, animations, reels and other multimedia resources.
• Obtaining quotes, gaining approvals and ordering marketing materials from external providers for print, design & digital platforms.
• Develop an understanding of all departmental work and be able to translate this into coherent messaging for a range of audiences.
• Ensure consistency of written content through structure, tone, navigation, signposting and readability across platforms.
• Support Project Management activity through the development and maintenance of SharePoint project hubs, resources libraries and tracking tools.
• Translate urgent and technical information into clear, public-facing messages.
• Support end-to-end delivery of campaigns, by developing public content, tailoring messaging and channels for different age groups.
• Create, publish and schedule content across Linked In, Instagram, Facebook and X.
• Coordinate content calendars to support awareness weeks, campaigns, service launches and urgent communications.
• Compile regular reports to monitor channel performance, using Hootsuite, Google Analytics and intelligence data.

• Qualifications and/or experience in communications, health or a related field desirable.
• Excellent verbal and in particular, written communication skills.
• Good organisational and administrative skills.
• IT literate, including a sound working knowledge of Microsoft 365.
• Design experience with demonstrated ability to create consistent, yet unique visuals for each campaign.
• Strong interpersonal skills reflecting an ability to work/interact with contacts of all levels in an appropriate manner.
• Strong attention to detail.
• Creative - able to think of solutions to problems and develop ideas for new ways of working.

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