Lead Product Manager - Consumer , Services Special Projects

Cupertino, California, United States Software and Services

We are seeking an experienced Product Manager to own the end-to-end consumer experience for one of our most ambitious multi-year initiatives. In this role, you will define how millions of customers discover, engage with, and manage offerings across our ecosystem and conversational experiences.

You will lead the consumer experience across the entire lifecycle: connecting customer intent with the right offerings, building seamless flows, and delivering a trusted experience. You will partner closely with Design, Engineering, AI/ML, and Operations to turn complex ecosystems into an intuitive, polished everyday product.

• Product Vision &
  
  Roadmap:
  
  Own the consumer roadmap across client platforms, setting clear product priorities and success metrics for discovery, engagement, conversion and retention.
• Discovery & Search
  
  Experience:
  
  Define how users browse, search, and evaluate options—ensuring recommendations and search results are relevant, transparent, and easy to compare.
• Frictionless Flows & Conversion:
  Design a fast, secure, and intuitive experience that optimizes outcomes and ensures customer trust over the long term.
• Management & Support:
  Lead the experience for everything that happens after conversion: status updates, cancellations, and customer support.
• Measurement & Experimentation:
  Define key funnel and engagement metrics; run user studies, telemetry analysis, and A/B experiments to continuously refine the user experience.
• Cross-Functional Execution:
  Collaborate daily with Product Designers, Client and Backend Engineers, Applied AI/ML teams, Finance, and Customer Support to deliver high-quality releases on schedule.

• 10+ years of product management experience shipping large-scale consumer products, ideally in digital marketplaces, or consumer transactional apps.
• Full-Funnel Ownership:
  Demonstrated experience managing an end-to-end user experience from discovery through completion, and subsequent follow-ups.
• Strong Product & UX Sense:
  Good taste and a proven eye for quality and craftsmanship, with experience partnering closely with Design to distill complex workflows into simple, elegant user interfaces.
• Data-Informed Decision Making:
  Experience using funnel analytics, user feedback, and A/B testing to evaluate features, identify drop-off points, and guide roadmap decisions.
• Technical Fluency:
  Comfortable partnering with engineering teams on API interactions, data flow, app responsiveness, and handling real-world edge cases.
• Clear Communication:
  Excellent written and verbal communication skills, with a track record of authoring structured PRDs and presenting product strategy clearly to cross-functional partners and leadership.

• Experience with conversational interfaces, assistants, or recommendation-driven systems.
• Experience with multi-sided marketplaces and transactional services.
• Degree in Computer Science, Engineering, Business, Design, or equivalent practical experience.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $207,400 and $311,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including:
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