Manager, Retail Commercial

Cupertino, California, United States Sales and Business Development

Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that is revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive.

To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Manager, WW Retail Commercial leads strategy, performance, and go-to-market for key commercial businesses and initiatives across Apple Retail globally.

You will lead WW commercial strategy and execution for revenue-driving efforts at Apple Retail. You will lead complex cross-functional initiatives, balancing short-term performance with long-term strategic priorities, while helping shape how Apple Retail evolves to meet changing customer and market needs. This includes identifying opportunities to drive growth, developing customer and business strategies, and translating those strategies into coordinated execution across Retail.

You will lead a team with an initial focus on a strategic customer segment, owning its end-to-end commercial strategy, programs, and performance, with scope that evolves with the needs of the business. You will partner closely with teams across Retail, Product Marketing, Services, Operations, Finance, Legal & Privacy, and Regional teams to bring ideas to life. You will also communicate regularly with senior leaders on business performance, growth opportunities, and progress.

This role requires strong commercial judgment, analytical rigor, and the ability to connect strategy to execution.

• Commercial Revenue Responsibility:
  Drive commercial performance across the business, identifying what's working and taking action on what's not.
• Segment Ownership:
  Own the commercial strategy for a priority customer segment, including eligibility-based pricing and offers, verification, seasonal peak moments, and segment-specific programs across online and in-store channels.
• Strategy Development:
  Build a clear point of view on Apple's retail commercial landscape - customer needs, market dynamics, competitive positioning - and how Apple can best serve customers across its store channels and priority customer segments.
• Value Proposition Innovation:
  Identify unmet customer needs and develop differentiated value propositions and commercial programs, in partnership with cross-functional teams.
• Team Leadership & Development:
  Set priorities, lead and coach team members and partners, and scale impact through others.
• Clear Communication and Storytelling:
  Turn insights and performance into simple, actionable, and compelling stories. Drive alignment and influence decision-making at senior levels.
• Cross-Functional Leadership:
  Partner closely across Retail teams, Product Marketing, Services, Operations, Finance, Legal and Privacy, and Regional teams to align on strategy and ensure cohesive execution of key initiatives.
• Market & Customer Insight:
  Bring a deep understanding of the retail commerce landscape into strategy, including customer segmentation, segment-specific value propositions, channel dynamics, competitive offerings, and industry trends. Translate insights into actionable strategies.

• Bachelor's degree or equivalent experience
• 10+ years of experience in strategy, go-to-market, or commercial roles
• 3+ years of experience managing and developing teams
• Experience leading complex, cross-functional initiatives from strategy through execution with measurable business impact.
• Experience applying analytical and problem-solving skills to evaluate business performance and inform strategy
• Experience owning or influencing business performance

• Experience leading commercial strategy, business management, go-to-market, or growth initiatives,…