Commercial Manager

Cupertino, California, United States Sales and Business Development

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

As the Worldwide Commercial Manager, you will drive commercial strategies that optimize revenue growth, shape go-to-market plans for strategic initiatives, and guide commercial decision-making processes. You’ll focus on driving growth for Apple’s hardware products business in partnership with regional teams and serve as the voice of Apple Retail for company-wide initiatives.

In this role, you will connect various levels of the organization to drive commercial success across Apple Retail. You will analyze current market trends, assess Apple’s business performance, identify new opportunities, and develop actionable strategies to enhance revenue growth and market share. You’ll also collaborate closely with cross-functional teams to turn complex, ambiguous challenges into clear commercial plans.

• Evaluate current demand trends, customer preferences, and the competitive landscape for the smartphone, laptop, tablet, smartwatch, and audio categories, analyzing financial and brand implications to determine the most opportune commercial moments for Apple.
• Develop and execute commercial strategies, promotions roadmaps, and new initiatives in partnership with Channel Sales and Product Marketing to support revenue and margin growth across products and customer segments.
• Create detailed annual plans that support long-term strategies and new initiatives, defining Key Performance Indicators (KPIs) to evaluate success.
• Partner with cross-functional teams including Marketing, Finance, Operations, and Channel Sales to build and execute comprehensive go-to-market plans.
• Build relationships with internal and external teams and leaders to influence decisions and align objectives.
• Shape innovative commercial strategies with creative foresight to drive business growth.

• Bachelor’s degree or equivalent industry experience.
• 7+ years of experience in the retail, commerce, or financial services industries.
• Experience leading cross-functional projects and driving initiatives from concept to execution.
• Experience in strategy or customer experience functions, developing and leading business initiatives that address long-term objectives.
• Experience analyzing complex data to inform commercial and strategic business decisions.

• Ability to analyze data to make informed decisions and work independently as a self-starter.
• Experience crafting presentations that influence leadership through storytelling.
• Skilled in prioritizing, planning, and executing strategies, programs, and projects.
• Ability to navigate ambiguous situations while maintaining attention to detail.
• Ability to influence individuals across functional areas, build relationships,…