Business Analyst III

Location:

Cupertino, CA OR Culver City, CA (Hybrid)

Duration: 12+ Months

Pay rate: $70/hr - 78/hr

180261

• Client TV Engagement Optimization Lead — Live Sports and Entertainment
• The requisite impact of this role on both Client TV as a platform and Client TV as a service will be significant.
• In working cross-functionally with client’s product, analytics, and editorial teams, candidates will guide tactics for content presentation on client’s platform toward effective ends, constantly asking all of us to examine whether a given editorial effort — personalized or hand-curated — was effective in driving viewership, with performance data at the ready to guide what client do next, both in the short and long term.
• The breadth of this role is varied, and it will require the ability to advance multiple actions across multiple stakeholders, often against very tight timelines dictated by the speed of client’s efforts in original content and live sports writ large.
• A dogged attention to detail, style, the art client serves, and the artistry of those who serve it will be absolutely essential.

• At Client, client is singularly passionate about bringing phenomenal products, services, and experiences to client’s customers around the world.
• Client is also storytellers at heart, committed to improving the lives of those clients engage, entertain, and hopefully, inspire.
• The work client do on Client TV is dynamic, fast-paced, and deeply creative. Join us to drive the best possible presentation of client’s event movies, award-winning series, groundbreaking documentaries, kids' entertainment, live sports, and more.
• As part of client’s global TV team, candidates will be responsible for measuring and driving efficacy to increase TV content engagement on TV App — with a particular focus on client’s expanding live sports portfolio.
• Candidates will also have a keen eye on the broader full TV App merchandizing efficiency, ensuring that client is constantly optimizing with a focused test and learn approach.

• Engagement metrics:
  Tracking and monitoring of key engagement metrics and leading indicators, maintaining dialogue with client’s business, product, and analytics teams to ensure optimized engagement today and prudent roadmap choices tomorrow
• KPIs:
  Responsible for driving improvement in impression to tap and impression to play rates for Client TV, including live and on-demand sports content
• Exec communications:
  Build Keynotes and additional resources for business reviews
• Competitive intelligence:
  Work to stay current on viewership-driving tactics employed by other services in the space, with emphasis on how competitors’ package and surface live sports
• Manage cross-functional relationships and a variety of projects and initiatives with minimal direction
• Present analyses and recommendations to senior executives

• Minimum of 5 plus years of experience in an analytical role, ideally for a subscription business, with clear evidence and a track record of drawing business insights and recommendations from detailed analysis of content presentation or content management approaches
• Knowledge and passion for streaming services UI and products, as well as tactics used to drive engagement — including within live sports environments
• A love for Sports, and genuine curiosity and enthusiasm for the streaming and entertainment industry as a whole
• Experience working with or analyzing engagement data tied to professional team sports — such as globally beloved club-based sports with passionate, season-long fan communities — is strongly…