Product Manager, Apple Ads Experimentation

Cupertino, California, United States Software and Services

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsor ships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact:
We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

We are looking for a highly technical product manager to shape the future of our experimentation platform, empowering teams to innovate with confidence. This role will partner with engineering, data science, and product teams to deliver a world-class experimentation platform that accelerates innovation, improves user experiences, and drives business impact. With a focus on scalability, usability, and advanced analytics, you will shape how various teams test and iterate on features to deliver value to Apple Ads stakeholders.

• Define product vision, roadmap, and requirements for Apple Ads experimentation platform.
• Define key metrics to measure success of the platform.
• Implement & rapid iterate on the roadmap towards the vision in collaboration with product, UX, engineering, and data science teams.
• Develop statistical frameworks and processes designed to analyze experiments to enable fast, reliable and accurate decision-making.
• Collaborate with engineering to integrate statistical algorithms and new metrics into our experimentation platform.
• Develop automated solutions for experiment diagnostics, anomaly detection, and guardrail monitoring.
• Communicate statistical concepts to partners, including product managers, data science, and engineering teams.
• Define standard methodologies and frameworks for trustworthy online controlled experiments; drive cultural adoption of data‑driven decision making across product and engineering teams.

• Experience building or scaling experimentation platforms at a tech company.
• Proven experience in defining measurable and interpretable success metrics and rallying cross‑functional teams to achieve them.
• Exceptional written and verbal communication skills, with the ability to clearly and concisely convey results and opportunity areas to cross‑functional teams and leadership.
• Strong track record of collaborating with engineers and data scientists on technical design discussions and proposing simple & creative solutions to complex problems.
• Experience gathering and synthesizing requirements from internal customers (e.g., product teams, engineers) to deliver user‑centric solutions.
• Proficiency in defining and measuring KPIs, interpreting experiment results, and using data to drive decisions.
• Expert knowledge of experimental design, statistics and other analytical concepts.
• Proficiency in SQL and experience in analyzing complex, large‑scale data sets to form hypotheses, evaluate experiment results, justify product opportunities, and measure success.
• Bachelor's degree or equivalent experience.

• Experience in advertising technology including platforms (ad exchange, or supply side platform), ad networks, and search advertising.
• Experience building incrementality measurement solutions.
• Expertise in ad optimization algorithms and digital marketplaces.

Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $181,100 and $318,400, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily…