Senior Product Manager, Apple Ads Privacy

Senior Product Manager, Apple Ads Privacy

Cupertino, California, United States Software and Services

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsor ships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact:
We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

Shape the Future of Privacy-Preserving Advertising le delivers great features and great privacy to our users. Apple Ads teams design and ship innovative features within our products to continue to strengthen privacy and deliver a great user experience. Changing user expectations, evolving regulations, and growing industry and public scrutiny are driving a fundamental shift—creating both challenges and opportunities for product innovation.

As a senior Product Leader, you will define strategy and drive privacy-preserving ads innovation across capabilities such as on-device decisioning and data use for Attribution, Measurement, and Targeting. In addition, you will align execution with business, advertiser, user, and regulatory goals. You will be responsible for defining and driving roadmap in close partnership with Ads engineering, privacy engineering, legal, data science and GTM teams.

As a thought leader, you will also collaborate across Apple to shape and communicate vision, ensure alignment and drive impact. Your leadership will be instrumental in defining how we anticipate and respond to ecosystem shifts—driving outcomes that protect user and advertiser trust while sustaining platform growth.

• Lead strategy and roadmap:
  Drive high-impact initiatives at the intersection of privacy and advertising. Define product vision, develop execution plans, and partner with leadership to align solutions with evolving user, regulatory, and business expectations.
• Cross functional Leadership:
  Collaborate closely with Privacy, Engineering, Data Science and Legal teams and other teams across Apple to design and implement privacy-preserving features.
• Own Product Development:
  Define and maintain roadmap, establish KPIs, set clear priorities, and drive execution across different Ads capabilities such as On-device Marketplace, data use for Attribution, Measurement, and Targeting.
• Data Driven Decision Making:
  Use data to uncover insights, shape product opportunities, and evaluate impact.
• Drive Feature execution:
  Translate strategy into clear requirements and workflows. Partner with engineering to deliver solutions efficiently.
• Collaborate for Success:
  Partner closely with engineers and execute efficiently, while synthesizing insights from research, customer feedback, platform performance, and sales input to inform strategic priorities.
• Business Alignment:
  Work with cross-functional partners to ensure roadmaps align with broader business goals and deliver great user experiences.

• 8+ years of technical product management experience, including deep expertise in privacy, ads and on-device ML systems.
• Proven ability to design and deliver privacy-preserving solutions such as federated learning, differential privacy, or anonymization techniques (k-anonymity, l-diversity,
  -linking).
• Fluent in data-driven decision-making, with strong SQL proficiency and experience interpreting large-scale data to inform strategy.
• Skilled in cross-functional leadership, able to influence without authority and drive impact across engineering, legal, and business teams.
• A strategic, purposeful thinker passionate about building products that respect users while enabling responsible business growth.
• Outstanding written and verbal communication skills. Ability to clearly articulate product vision, product strategy and requirements to engineers and internal business partners.
• Ability to build durable…