Senior Product Manager, Apple TV App Experimentation

Cupertino, California, United States Software and Services

At Apple, we donʼt just create products. We create products, services, and experiences that redefine what customers expect and revolutionize entire industries. Join the team that dreams up what’s next.

Apple is seeking a Senior Product Manager to lead strategy and expand capabilities for experimentation within the Apple TV app. As part of the content discovery team, you will define a product vision and roadmap to improve product learning velocity, and elevate the customer experience across our global TV ecosystem. You will collaborate with other product managers and colleagues across data science, editorial, studio, business, and engineering teams to drive measurable outcomes.

We are seeking a product leader with deep expertise in experimentation and optimization. You should be skilled at bridging technical teams and business stakeholders. You are motivated by curiosity, going beyond a statistical outcome to understand the customer intent behind it. You know how to blend data with intuition and respect how humans can differentiate the product experience.

• Lead the expansion of experimentation across the Apple TV app — from scalable testing frameworks to tooling to intake and prioritization processes
• Define a roadmap of capabilities to expand the velocity, coverage, and sophistication of experimentation, partnering with engineering and data science teams to deliver it
• Collaborate with cross-functional stakeholders to support use cases across the customer journey (from acquisition to retention) and across verticals (TV Shows, Movies, Live Sports)
• Enable teams to test with confidence by educating them on best practices for test design, improving self-service tools and ensuring high-quality instrumentation
• Align teams around success metrics and drive decision-making around test results, ensuring experiments are appropriately powered and interpreted with rigor
• Monitor, apply and share evolving industry best practices to drive innovation and inspiration
• Champion a culture of experimentation within Apple Services; socialize outcomes and actions, including to leadership
• Manage projects or areas of the app related to personalization and/or content discovery that are adjacent to experimentation

• 8+ years of product management experience, with a focus on optimization through experimentation
• Deep familiarity with statistical testing concepts and best practices in test design and measurement
• Experience with experimentation platforms (eg. internal frameworks, Optimizely, Amplitude, or similar)
• Proven experience with data-informed product management and using A/B and multivariate testing for feature validation
• Strong analytical skills, with the ability to distill quantitative and qualitative insights into clear decisions and priorities
• Exceptional verbal and written communication skills, with a focus on clarity, simplicity, and data storytelling
• Ability to independently create and deliver winning presentations and align cross-functional stakeholders to a shared vision
• Experience with the full product lifecycle, from vision and requirements to build, launch, analysis, iteration and sunset
• Willingness to travel between Apple offices as needed

• Experience building consumer media products that blend the best of editorial and algorithmic curation
• Ability to thrive and drive decisions in a debate-focused environment
• Capacity to do the right thing for customers while still meeting business objectives
• Knowledge of the competitive set and curiosity around evolving consumer trends
• An appreciation for design and an understanding of how UI drives discovery
• Prior work experience or strong interest in digital media, sports and/or entertainment
• Familiarity with user experiences across screens and device constraints, from TV to mobile to tablet
• Experience working on digital products with a global footprint

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $172,100…