Product Manager, AI​/ML - Apple Ads, Marketplace

Cupertino, California, United States Software and Services

At Apple, we work every day to create products that enrich people’s lives. The App Store and Apple Maps are trusted destinations for millions of users to discover apps, places, products, and services. Our advertising platform connects users with high-utility advertiser offerings while maintaining Apple’s uncompromising commitment to user privacy and trust.

The Apple Ads Marketplace team is seeking deeply technical Product Managers to help build the next generation of AI/ML systems that power ad discovery, relevance, quality, and safety across Apple’s ecosystem. We are hiring across multiple areas, with current opportunities focused on Ad Matching & Retrieval and Ad Relevance, Quality &  these roles, you will define product strategy and roadmaps for sophisticated machine learning systems operating at massive scale.

Depending on your background and area of expertise, you may focus on matching user intent to relevant advertiser offerings through modern search and retrieval systems, or on evaluating and improving ad relevance, quality, and safety through advanced AI/ML and LLM-based systems.

You will partner closely with ML research, engineering, data science, and cross-functional teams to translate advances in AI/ML into products that deliver value for users and advertisers while upholding Apple’s commitment to privacy and user experience.

As a Product Manager on Apple Ads Marketplace, you will work at the intersection of product, machine learning, and large‑scale marketplace systems.

You will develop a deep understanding of user and advertiser needs, identify opportunities within complex ML-driven systems, and translate technical capabilities into clear product strategies, requirements, metrics, and execution plans. You will work closely with engineering and applied research teams throughout the ML lifecycle: from data and model development through evaluation, experimentation, inference, and production deployment.

Our current opportunities span two closely related areas:

- Ad Matching & Retrieval focuses on understanding user intent and retrieving high-utility advertiser offerings across the App Store, Apple Maps, and emerging search and conversational surfaces. Areas of work include semantic and lexical matching, query understanding, candidate generation, embeddings and vector retrieval, keyword generation, auto‑targeting, and low‑latency retrieval systems.

- Ad Relevance, Quality & Safety focuses on evaluating and improving the relevance, utility, and safety of ads delivered across Apple's ecosystem. Areas of work include AI/ML evaluation, LLM‑powered raters, relevance and quality scoring, model distillation, classification, human and synthetic feedback systems, and real‑time quality and safety guardrails.

You do not need to bring expertise across both areas. We are interested in technically strong product leaders whose experience aligns deeply with one or more of these problem spaces.

• Define product vision, strategy, roadmaps, and success metrics for large‑scale AI/ML systems within Apple Ads Marketplace.
• Partner deeply with ML research, engineering, and data science teams to shape model and system requirements and translate technical capabilities into impactful product experiences.
• Drive products through the full lifecycle, from problem definition and technical exploration through development, experimentation, launch, measurement, and iteration.
• Use data and experimentation to identify marketplace opportunities, diagnose gaps, evaluate model and product performance, and prioritize future investments.
• Define metrics that connect ML system performance with user…