Retail Strategy Brand Manager

Cupertino, California, United States Corporate Functions

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry‑leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values. We are seeking an innovative Retail Strategy Brand Manager to shape the future of Apple retail and drive transformative special projects that redefine how customers experience our brand.

In this role, you will develop and execute bold retail strategies that evolve Apple's retail experience. You will translate our brand vision into compelling retail concepts, operational frameworks, and strategic initiatives that create meaningful customer moments and drive business growth. You will pioneer new retail models and special projects that push the boundaries of how Apple engages with customers. Through deep insights and continuous experimentation, you'll identify opportunities to innovate our retail presence, optimize the customer journey, and establish new standards for retail excellence.

Partnering closely with merchandising, retail operations, internal engagement, design, and regional teams, you will champion the future of Apple retail—ensuring every strategic initiative reflects our commitment to simplicity, innovation, and customer‑centricity on a global scale.

• Lead the conception and execution retail strategy initiatives and special projects from ideation through launch, collaborating with cross‑functional partners to ensure alignment and seamless implementation.
• Analyze retail performance data and customer insights to identify opportunities for innovation, testing new concepts and iterating based on learnings to maximize impact.
• Build and nurture relationships across retail, regional, and worldwide teams, fostering a culture of shared ownership, continuous improvement, and strategic alignment.

• 7+ years in consumer marketing, retail strategy, or brand management with leading global brands in multi‑channel environments.
• Experience developing and launching integrated retail or marketing strategies across diverse channels and geographies, with demonstrated ability to drive measurable business results.

• Track record of leading strategic conversations with a wide range of people in different fields and across levels.
• Strong analytical skills, able to identify and act upon opportunities for campaign improvement and impact.
• Strategically astute, with a creative approach to solving problems and creating memorable customer experiences and campaigns.
• Comfort with fast iteration: testing, learning, and responding quickly to changing market signals.
• A phenomenal teammate who leads from the front and will be the campion for doing what’s right.
• Skilled in prioritizing multiple, complex, concurrent projects.
• Demonstrates Apple’s values of inclusion and diversity in daily activities, helping create an environment by respecting differences and having a curiosity to learn.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for…