Director of Sales Enablement

Who We Are

Join the Associated Materials Innovations team at Associated Materials, LLC, and be AMazing with us!

At Associated Materials Innovations, we combine our rich history in innovation with an unwavering commitment to continuous improvement of the customer experience. For decades, we have provided vinyl windows, siding, and metal building products that have helped build homes and communities across North America.

As a leading manufacturer of exterior building products and preferred product manufacturer for Alside, you'll have the opportunity to contribute ideas in a welcoming and supportive work environment driven by safety and our core values. Join the AMI team where you can be AMazing as we shape our future together.

Position Summary:

We are seeking a strategic and hands‑on Director of Sales Enablement to lead the transformation of our sales organization. This role is critical in driving sales productivity, improving engagement, and shifting our sales culture by instilling rigor, process, and accountability. You will own the design, implementation, and continuous improvement of our sales enablement function, working closely with sales leadership, product management, marketing, operations, and executive stakeholders.

The ideal candidate is a strong operator and coach who understands modern sales methodologies, builds scalable systems, and thrives on turning ambiguity into structure.

Key Responsibilities:

• Sales Methodology & Process Implementation: Introduce and reinforce a scalable sales methodology across the go‑to‑market (GTM) team. Standardize and implement sales processes to drive consistency and efficiency across the funnel.
• Sales Effectiveness & Productivity: Develop and manage KPIs, tools, and frameworks that enable sales leaders and Regional Sales Managers (RSMs) to drive performance, accountability, and continuous improvement.
• Sales Playbook Development & Integration: Build and maintain sales playbooks aligned with buyer journeys, value messaging, and product positioning. Ensure integration into daily workflows and systems.
• Daily Standard Work &
  
  Coaching:
  
  Establish daily/weekly operating rhythms for sales leaders and teams, including funnel reviews, forecasting cadences, and coaching frameworks.
• Sales Training & Onboarding: Own onboarding programs for new sales hires, ensuring rapid ramp‑up. Design ongoing training for product knowledge, skills development, and methodology reinforcement.
• Sales Tools & CRM Optimization: Drive adoption of sales tools (including Salesforce), ensuring they are configured and leveraged to support workflows, forecasting accuracy, and pipeline visibility.
• Forecasting & Funnel Management: Support RSMs and sales leaders in improving forecast accuracy and pipeline health. Implement tools and routines to ensure data‑driven decision‑making.
• Change Management & Cultural Shift: Lead enablement efforts that support broader sales transformation, embedding discipline, accountability, and collaboration across the team.
• Territory Strategy & Coverage Optimization: Collaborate with sales leadership to ensure effective territory planning, account assignment, and resource alignment.
• Executive Communication & Alignment: Act as a key liaison between the sales team and executive sponsors. Provide visibility into progress, challenges, and strategic initiatives.

Qualifications:

• 8+ years of experience in Sales Enablement, Sales Operations, or Sales Leadership roles, preferably in B2B or SaaS environments.
• Proven track record of designing and scaling enablement programs that drive measurable results.
• Deep understanding of sales methodologies (e.g. MEDDICC, Challenger, SPIN, Sandler) and experience embedding them across teams.
• Expertise in Salesforce CRM and sales tech stacks (e.g. Sales Loft, Gong, Seismic).
• Exceptional communication, facilitation, and coaching skills.
• Strong analytical mindset; comfortable using data to guide decisions.
• Experience leading change in fast‑paced, growing organizations.
• Bachelor's degree required; MBA or related advanced degree is a plus.

About Us

When you join AMI, you are part of a leading North American manufacturing business of vinyl windows, cladding, metal…