Vice President of Digital & Brand Strategy

Description

Caldwell Companies is a Houston-based real estate development and investment firm creating places and

communities that make lives better. Our work spans master-planned communities, homebuilding, rental and

lifestyle brands, commercial real estate, and land brokerage. We're looking for a digital growth leader who can

grow our brands' visibility and turn audience attention into measurable business results.

The VP of Digital Growth & Brand Strategy leads digital marketing strategy across Caldwell Companies, including:

Caldwell Communities, our residential master-planned and rental home brands (Asher, Mirella, Cadence), Caldwell

Homes, commercial developments, land brokerage, and investment businesses. This person will grow our digital

visibility, engagement, and lead generation, and turn that growth into measurable home sales and leases.

This is a strategic leadership role responsible for building and directing Caldwell's digital marketing engine — the

strategy, customer journey, content, partnerships, data, and technology that turn an ad, search, or social post into

a website visit, an inquiry, and ultimately a sale or lease. The Digital Marketing VP will set direction, establish clear

performance expectations, and closely manage third-party agencies and partners that execute paid media, search,

social, email, website, analytics, and other digital programs. This role is accountable for ensuring that messaging,

creative, targeting, channel mix, media spend, landing experiences, lead-nurture programs, and measurement plans

are appropriate for each business unit's goals and continuously optimized for growth.

• Own Caldwell's digital growth strategy, connecting brand awareness to qualified lead generation, onsite foot traffic, and ultimately sales/leases across all communities and business units.
• Direct an integrated acquisition strategy spanning paid search, paid social, SEO, generative-engine and answer engine optimization (GEO/AEO), retargeting, email and lead nurturing, conversion-rate optimization, and emerging channels.
• Set measurable goals for the full customer journey, including reach, engagement, qualified website traffic, lead volume and quality, cost per qualified lead, appointments, onsite visits, sales and lease conversions, customer acquisition cost, and return on advertising spend.
• Partner closely with community sales and leasing teams to define a qualified lead, capture source and outcome data, and measure marketing performance from first touch through sale or lease.
• Use performance insights to identify growth opportunities, shift priorities and investment, and recommend actions that improve conversion at each stage of the buyer or renter journey.
• Present clear, executive-level reporting that explains not only what happened, but why it happened, what it means for the business, and what action should be taken next.

• Lead a robust content strategy that showcases Caldwell's communities, homes, and residents through powerful, high-performing storytelling.
• Establish channel-specific social media strategies, content pillars, publishing priorities, and growth plans that expand reach, deepen engagement, build community, and generate qualified interest.
• Track trends in social media, search, and AI discovery, and apply them to Caldwell's brands.
• Improve our visibility in search engines, social platforms, and AI tools, while protecting brand consistency and adapting message, creative, and calls to action for the needs and audiences of each community and business unit.

• Build a practical Digital AI marketing strategy that improves speed, quality, insight, and results.
• Identify and scale…