Principal Market Development

## Principal Market Development Apply remote type:
Office Worker (NOT Remote) locations:
Atlanta, Georgia:
Dallas, Texas:
El Segundo, California time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
September 4, 2026 (14 days left to apply) job requisition :
R-118845
*** This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
*** At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.  
*
* Key Roles and Responsibilities:

** tasks may include, but are not limited to, the following:  ##
** Program Leadership & Execution:
*** Lead end-to-end program management for strategic initiatives—from ideation through launch and performance tracking.
* Own offer lifecycle management, including launch planning, performance monitoring, and optimization.
* Drive cross-functional alignment across Pricing, Marketing, Finance, Product, and Operations teams.  
** Acquisition & Retention Strategy Development:*
* * Define and evolve acquisition strategies to drive subscriber growth across key channels and segments.
* Design and implement retention strategies to reduce churn and expand customer value through cross-sell, upsell, and convergence.
* Leverage competitive intelligence and market dynamics to continuously refine offer positioning.  
** Marketing Alignment & Customer Experience (CX) Impact:
*** Ensure tight alignment with Marketing on campaign strategy, messaging, and investment prioritization.
* Assess and optimize customer experience impact of pricing and offer decisions, balancing growth with simplicity and transparency.
* Partner cross-functionally to deliver consistent, differentiated customer value propositions.  
** Channel Strategy & Execution Support:*
* * Partner with GTM and channel teams to ensure offers are optimized for channel performance (Retail, Digital, IHX, Call Centers).
* Design and implement channel-specific incentives to drive adoption, attach rates, and execution quality.
* Ensure channel readiness and enablement for all offer launches.
** Job Contribution:*
* * Recognized expert in market development, pricing strategy, and offer design within a complex, multi-product environment.
* Applies deep business acumen and analytical rigor to solve high-impact problems and drive measurable growth.
* Leads critical initiatives with minimal oversight, influencing senior leadership decisions and shaping enterprise strategy.
* Serves as a mentor and thought leader, elevating team capability in pricing, offer strategy, and market execution.  
** Supervisor:
*** No  
*
* Education:

*** Bachelor’s degree required (Business, Economics, Finance, or related field preferred)  
** Experience*
* * 7+ years of experience in strategy, pricing,
* product management, or market development
* Deep expertise in pricing, offer strategy, and promotional design.
* Cross-functional leadership driving market execution.
* Strong financial and analytical capability, and ability to translate insights into actionable strategies  Our
** Principal Market Development
** earns between $141,300 – 237,400. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  
** Joining our team comes with amazing perks and benefits:*
* * Medical/Dental/Vision coverage
* 401(k) plan
* Tuition reimbursement program
* Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
* Paid Parental Leave
* Paid Caregiver Leave
* Additional…