Regional Sales Director

Regional Sales Director

Department: Business Development

Employment Type: Full Time

Location: Dallas, TX

Reporting To: Russell White

Join Our Team! Are you passionate about driving business growth and building lasting client relationships? At Cotton Holdings, Inc., we believe in empowering individuals, driving meaningful change, and fostering success through strategic partnerships and innovative solutions. As a National Business Development professional, you’ll play a vital role in expanding our client base and strengthening relationships with key industry decision‑makers.

Cotton Holdings, Inc. is a global leader providing comprehensive solutions for property restoration, recovery, construction, and more. Whether we’re responding to natural disasters or managing large‑scale development projects, our innovative team combines world‑class talent with a vast inventory of company‑owned assets to achieve exceptional results. Ready to be part of our dynamic, mission‑driven team? Let’s get started!

The Regional Sales Director is responsible for developing and executing strategic sales plans that drive revenue growth, expand market share, and strengthen client relationships. This role leads the sales organization, assesses current market strategies, and ensures alignment with the company’s goals. The Regional Sales Director works closely with executive leadership, field sales teams, and cross‑functional departments to identify new business opportunities, maximize client potential, and deliver exceptional customer experience.

• Develop and implement short‑and‑long‑term sales strategies to achieve revenue and growth targets.
• Assess existing client structures, including MSA accounts, and create tailored plans to maximize revenue potential.
• Lead the annual sales planning process, including forecasting, goal setting, and budgeting.
• Monitor sales performance metrics and adjust strategies to ensure targets are met or exceeded.

• Oversee the development and execution of client strategies in collaboration with business development and operations teams.
• Travel as needed to develop and maintain strong client partnerships.
• Direct prospecting activities and ensure accurate tracking and reporting through Salesforce or other CRM platforms.
• Develop and maintain territory plans in partnership with assigned field sales representatives.
• Support the identification and pursuit of new business opportunities and market expansion initiatives.

• Lead, mentor, and develop a high‑performing sales team, setting clear performance expectations and accountability measures.
• Foster a culture of collaboration, continuous improvement, and superior customer service.
• Provide training, coaching, and professional development to enhance sales effectiveness.
• Promote adherence to the company’s safety culture, values, and operational standards.

• Participate in regular business development and company leadership meetings.
• Collaborate with marketing, operations, and finance teams to align strategies and optimize results.
• Provide market feedback to inform product development and service offerings.

• 10+ years of progressive sales leadership experience, including P&L responsibility, in a service‑oriented industry with annual revenues of $30–$40MM+ and a workforce of 50–100 employees.
• Proven track record of developing and executing sales strategies that achieve sustained revenue growth.
• Leadership experience in commercial disaster recovery, construction, or roofing preferred.
• Demonstrated success in building and managing high‑performance sales teams.

• Excellent business acumen with the ability to adapt quickly to changing market conditions.
• Strong organizational, prioritization, and execution skills.
• Proficiency in CRM tools (Salesforce preferred) and Microsoft Office Suite.
• Superior verbal, written, and interpersonal communication skills.
• Strategic thinker with a practical, results‑oriented approach.
• Ability to manage multiple priorities in a fast‑paced environment.

• Bachelor’s…