National Pasta Sales Manager

De Lallo is seeking a highly motivated and experienced professional for the role of National Pasta Sales Manager
. This role is critical in leading the launch and national roll‑out of a premium pasta brand in the U.S. grocery channel. The role is field‑based and requires frequent travel across the country to ensure successful market execution and long‑term brand growth.

Location: Field‑Based (Remote, U.S.)
Travel: Up to 75% overnight travel required – Domestic and International (Italy)

• Develop and execute an annual business plan for target customers and broader retail channels.
• Develop a measurable volume, promotion and distribution plan to achieve overall sales objectives with customers while working with brokers/distributors to reach additional partners throughout the network.
• Collaborate with brokers and distributors to expand the brand's presence nationwide and to develop and deliver effective category review presentations.
• Ensure consistent execution of merchandising, assortment, pricing, and shelf management aligned with brand and customer strategies.
• Stay current on category trends and competitive activity to guide strategy.
• Leverage analytical tools and syndicated data to grow distribution and refine pricing strategies.
• Maintain strong communication and cross‑functional collaboration with brokers, distributors, internal sales, marketing, and customer service teams.
• Monitor sales performance on a weekly/monthly basis to ensure alignment with business goals.
• Cultivate effective, trust‑based relationships with key decision‑makers across grocery accounts.
• Identify competitive threats and develop gap‑closure plans to win market share.
• Conduct strategic customer assessments to align the pasta offering with customer goals and retail strategies.
• Lead or participate in special projects as assigned.

• Bachelor's degree preferred; equivalent experience (5+ years in CPG sales) accepted.
• Strong background in selling, negotiation, and key account management.
• Proven success working with brokers and distributors (required).
• Exceptional communication, leadership, and presentation skills.
• Strong problem‑solving and conflict‑resolution abilities.
• Proficiency in Microsoft Office (PowerPoint, Excel, Outlook).
• Experience working with syndicated data and category analytics.
• Strong interpersonal, influencing, and relationship‑building skills.
• Ability to engage senior‑level buyers and stakeholders.
• Category and brand‑building knowledge is preferred.
• Fluency in Italian (spoken and written) strongly preferred.

At DeLallo, we bring authentic Italian flavors to tables across America. This is a unique opportunity to build a brand from the ground up with a company known for quality, tradition, and innovation. If you're a self‑starter who thrives on ownership and results, we want to hear from you.