Director Membership and Operational Planning
Listed on 2026-10-08
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Business
Corporate Strategy, Business Analyst
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the roleCrunchyroll is looking for a Director, Membership & Operational Planning to turn our Membership strategy and growth targets into a clear, executable plan.
Reporting to the VP, Membership Performance, you will own the bottom-up plan across the Membership business — connecting business performance, growth initiatives, investments, timing, dependencies, and expected impact. You’ll work across Strategy, Growth, Marketing, Lifecycle, Product, Engineering, Business Development, Finance, Data & Insights, Lines of Business, and Regional teams to make sure priorities are aligned and plans translate into action.
This is a highly cross-functional role for someone who combines strong commercial and analytical thinking with the ability to bring structure to complex work, make trade-offs clear, and keep teams moving toward shared business goals.
Key Responsibilities- Own the Membership bottom-up plan across initiatives, markets, business levers, investments, timing, owners, dependencies, and expected impact.
- Translate long-term strategy and high-level targets into actionable annual and multi-year plans across acquisition, conversion, retention, monetization, member value, and growth.
- Lead Membership planning cycles, coordinating inputs and priorities across Finance, Growth, Marketing, Lifecycle, Product, Engineering, Data & Insights, Business Development, Lines of Business, and Regional teams.
- Build scenarios to understand the impact of different investments, timing, market conditions, content plans, product dependencies, and business performance.
- Partner closely with Finance on assumptions, investment planning, budget tracking, and plan-versus-actual performance.
- Maintain the portfolio of Membership initiatives, ensuring clear ownership, milestones, success measures, resource needs, and expected business impact.
- Surface risks, dependencies, and trade-offs early and help leaders make clear decisions on priorities and investment.
- Lead Membership operating rhythms, including initiative tracking, QBRs, executive business reviews, and plan-versus-actual reporting.
- Turn complex business inputs into clear executive updates, recommendations, and decision materials.
- Build planning tools, standards, and processes that improve accountability and decision-making without adding unnecessary process.
- Connect teams across functions and regions, clarify ownership and decision rights, and help move complex initiatives forward.
We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.
About You- 12+ years in growth planning, strategy and operations, commercial planning, business operations, financial planning, management consulting, or a related field.
- Track record of translating business strategy and growth targets into detailed operating plans, with clear initiatives, investments, owners, milestones, dependencies, and expected impact.
- Strong background in business planning, forecasting, scenario modeling, investment decisions, KPI reporting, and plan-versus-actual analysis.
- Background in a consumer-facing business, ideally subscription, streaming, digital media, entertainment, gaming, marketplace, or another B2C platform.
- Strong…
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