Senior Sales Analyst

Position Title: Senior Sales Analyst

Requisition : R101522

Location: Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences.

With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield is looking for a Senior Sales Analyst to turn sales and revenue data into actionable insights that help leaders make informed business decisions. This role will support sales performance, forecasting, budgeting, reporting, and strategic analysis while helping identify opportunities to grow revenue and improve sales productivity.

This is a highly collaborative role that works with sales leaders and cross-functional partners across the organization. The ideal candidate is comfortable moving between detailed data analysis and higher-level business questions, can communicate insights clearly to a variety of audiences, and proactively looks for opportunities to improve how we measure and understand the business.

Job Duties:

• Partner with sales and business leaders to support data-driven decision making, translating business questions into meaningful analysis and recommendations.
• Support revenue planning and performance management, including annual budgeting, forecasting, pacing and performance analysis.
• Analyze sales performance and revenue trends to identify opportunities, risks and areas requiring deeper investigation across categories, inventory, customers and other areas of the business.
• Build and enhance dashboards, reporting and analytical tools using Tableau, Excel and other available data sources.
• Synthesize large and complex datasets into clear insights, identifying the information most relevant to the business question rather than simply reporting the data.
• Own recurring reporting and analytical processes, ensuring reporting is accurate, timely and useful to business stakeholders.
• Partner cross-functionally to improve data quality and consistency, identifying and resolving reporting or data issues when they arise.
• Identify opportunities to automate and streamline reporting and analytical processes, reducing manual work and improving access to information.
• Support ad hoc and strategic analyses for sales leadership and other stakeholders, often working through ambiguous business questions where the analytical approach is not predefined.
• Communicate findings and recommendations clearly, tailoring the level of detail…