GTM Engineer

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Responsive, formerly RFPIO, is the market leader in a growing category of SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses
-including bids, questionnaires, assessments, and trust centers - that impact nearly half of a company's revenue. More than 35% of cloud SaaS leaders and more than 20 of the Fortune 100 standardize on Responsive, and the company has been voted "best in class" by G2 for 24 quarters straight. Customers have used Responsive to close more than $750B in transactions to-date.

Tolearn more , visit responsive.io .

REMOTE IN DALLAS TX, PORTLAND, OR, SEATTLE, WA, SF BAY AREA, or KANSAS CITY metropolitan area

Responsive is looking for an experienced GTM Engineer, who will turn go-to-market ideas into scalable, measurable systems.

Working at the intersection of Revenue Operations, Marketing, Sales, data, and technology, you will design and launch workflows that help Responsive identify the right accounts, engage buyers at the right moment, and give customer-facing teams the context they need to act.

Your initial focus will include account-based marketing programs and outbound prospecting. Over time, your scope may expand into other areas such as inbound conversion, lead and account routing, event follow-up, territory and whitespace programs, pipeline acceleration, customer expansion, and other opportunities across the revenue lifecycle.

This is a hands-on role for someone who combines technical curiosity with strong commercial judgment. You should be as comfortable mapping a GTM process with stakeholders as you are configuring an enrichment waterfall, troubleshooting an integration, or measuring whether a program generated pipeline.

Build GTM programs and workflows

• Translate business goals into clear workflow requirements, technical designs, launch plans, and success metrics.
• Build and operate account-based programs involving account selection, enrichment, segmentation, prioritization, audience activation, seller alerts, and coordinated outreach.
• Develop outbound workflows that help sales teams identify high-potential accounts and contacts, generate relevant research, personalize engagement, and act on buying signals.
• Create automated plays for inbound follow-up, website engagement, events, stalled opportunities, account expansion, and other revenue lifecycle moments.
• Rapidly prototype new GTM ideas, test them with users, measure their impact, and scale the workflows that work.

Own orchestration across the GTM stack

• Build connected workflows across Salesforce, Clay, Outreach, Zoom Info, Qualified, and related systems.
• Use Salesforce as the system of record while ensuring data and actions move reliably between platforms.
• Design enrichment waterfalls, matching and deduplication logic, account and contact scoring, routing rules, triggers, alerts, and sequence-enrollment workflows.
• Build integrations using native connectors, APIs, webhooks, automation platforms, and lightweight scripts where appropriate.
• Evaluate emerging GTM and AI capabilities through structured experimentation rather than tool adoption for its own sake

Improve data quality and reliability

• Establish clear data contracts, field definitions, ownership rules, and quality checks for the workflows you build.
• Monitor automations for failures, data drift, duplication, unexpected costs, and unintended customer or prospect experiences.
• Maintain documentation, change controls, testing practices, and recovery procedures for business-critical workflows.
• Partner with relevant stakeholders to ensure appropriate treatment of personal data, consent, suppression preferences, system access, and vendor usage.

Measure business impact

• Define the hypothesis, target audience, expected behavior, and success criteria for each program before launch.
• Build reporting that connects workflow activity to meaningful outcomes such as meetings, opportunities, pipeline, conversion, velocity, productivity, and cost.
• Run controlled tests where practical and distinguish incremental impact from activity volume.
• Share results, lessons, and recommendations with GTM leaders and frontline teams.
• Maintain a prioritized backlog based on expected business value, effort, risk, and strategic alignment.

Partner across the organization

• Work closely with Marketing, SDR/BDR,…