Senior Product Manager

Senior Product Manager### Senior Product Manager Apply:
Dallas, TX:
Full time:
Posted Yesterday:
JR5003##
** Job Summary
** Integrity is seeking a Senior Product Manager to lead one of the flagship products in our technology suite. Our software serves agents, agencies, consumers, and the operations teams that support them across life, health, and wealth.

As a Senior Product Manager, you are the strategic captain of a dedicated cross-functional product team. That team includes a Product Design Lead, a Product Tech Lead, a Product Data Lead, engineers, and QA. You own what the team builds and why. You are accountable for the product's business outcomes, adoption, and advocacy.

This is a senior, high-visibility role. You will own complex products that span multiple user groups, carrier and data integrations, and evolving regulatory needs. You will present roadmap, status, and results to executive leadership. You will also help raise the bar for product practice across the team.

You will work within Integrity's modern, AI-powered product process. Product Strategy brings business signals, and you lead discovery and research. Each week, the team moves one feature from signal to a dev-ready prototype in our AI Prototype War Room. The prototype, not a spec document, is the deliverable. Every product is measured against shared outcome scorecards tied to growing and retaining writing agents.  

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** Let's talk job responsibilities:
**** Product Strategy, Vision & Outcomes
*** Own the product strategy, vision, and roadmap for your assigned product, aligned to Integrity's technology vision and company OKRs.
* Be accountable for the product's business outcomes, adoption, and advocacy. Every initiative should tie to a measurable business lever, such as writing agents, apps per agent, retention, or cost efficiency.
* Partner with Product Analytics to define and track the product scorecard. Connect T1 business outcomes to T2 and T3 leading indicators.
* Own the Product Requirements List and set feature priorities using Integrity's prioritization scoring. That scoring balances user demand, business impact, and effort.
* Make clear tradeoff decisions, and say no when a request does not serve users or outcomes.  
** Discovery & Research
*** Lead user research for your product as part of Integrity's Three-Pillar Research model. This includes interviews, panels, and councils with agents, agencies, subject matter experts, and executives.
* Run competitive analysis, product analytics reviews, and hypothesis validation to size demand and potential impact.
* Turn sales signals and problem statements from Product Strategy into clear, testable product opportunities.
* Contribute to and maintain the shared Research and Prompt Libraries so every team builds on what Integrity already knows.  
** AI Prototype War Room & Delivery
*** Lead your team's weekly AI Prototype War Room, taking one feature from signal to a dev-ready prototype each week.
* Arrive prepared, with competitive research, agent signals, and library prep completed before the room opens.
* Own the Product Brief and the Experience Brief, written alongside the prototype.
* Record demos and deliver the full handoff kit to Engineering. Partner with the Product Owner to turn requirements into user stories and backlog priorities.
* Join Feature Review and refinement sessions to keep delivery on track and manage tech debt with your Tech Lead.  
** Cross-Functional Team Leadership
*** Lead your full cross-functional product team toward shared outcomes through collaboration, trust, and shared investment in the vision.
* Partner daily with your Product Design Lead, Product Tech Lead, and Product Data Lead on experience, architecture, and data quality.
* Work closely with your Director…