Associate - Dallas

Company description

Publicis Media harnesses the power of modern media through global agency brands Performics, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR, CAC 40], Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

The Associate role is a great place to begin your career in the continuously evolving world of advertising. At Publicis Media, we provide you extensive training and development opportunities through our Publicis Media Training Program. Associates support the creation, management, and stewardship of client media plans and investments. You will have the opportunity to work on client teams and develop strong relationships with their clients to create and present recommendations about when and where advertising dollars should be spent.

• Media Negotiating & Planning
  • Participate in team brainstorms to kick off plan and consideration set development.
  • Participate in negotiations, including but not limited to: evaluating RFPs, contracting rates, and increasing program value.
  • Assist in the creation and presentation of media specific documents such as media plans, tactical decks, and other related functions.
  • Meet with vendors to stay on top of marketplace innovations and cultivate relationships within the vendor community.
• Campaign Management & Execution
  • Work with Senior Associate to project manage programs from proposal stage through end date including compiling specs documents, overseeing asset production, and gaining brand approval.
  • Responsible for generating insertion orders and placement and creative trafficking.
  • Responsible for the creation of campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients.
  • Own post-campaign reconciliation and billing.
  • Assist in management of day-to-day communication with key partners:
    Vendors, Partner Agencies, and Creative media and social clients.
• Individuals will work on client teams in one of the following areas:
  • Analytics
  • Local Buying
  • Planning
  • Programmatic
  • Digital
  • Search
  • Content Social

Please note, this is NOT a rotational program. Publicis Media Training Program All Associates are placed into our Media Training Program. Associates emerge from the program with the skillset and knowledge to begin a successful career in the media industry. The training program is comprised of 25 classes and a group research project. Trainees are mentored by experienced employees and are exposed to day‑to‑day agency business as well as client relationship management.

The classes provide an introductory look at all the departments / resources available across Publicis, which helps new employees gain a stronger understanding of the media process and industry. The 25 Classes include media fundamentals such as Media 101, Planning 101, Media Math & introductions to each of our Investment/Operations departments, basic programs like PowerPoint & Excel, and topline business essentials including Business Etiquette & Presentation Skills.

The project will center on hot industry topics chosen by (and presented to) senior leadership. The group project is assigned so new employees can practice skills that are important to all roles (professional research and storytelling, presentation building, and of course presentation skills). Past topics have included:
Traditional Media in a Non‑Traditional World, Social Media in Pop Culture, The Balance of Art and Science, Preparing Brands for Disruption, The Power of Audio.

• You thrive on a team, can meet tight deadlines, and can juggle multiple tasks simultaneously.
• You are comfortable using Microsoft Excel and Power Point. You’ll use spreadsheets to perform math calculations and percentages to create understand data and create results.
• You want to work in a world of creativity.
• You have a basic understanding of consumer behavior, and you want to spend your days influencing the way brands and consumers interact.
• You…