Analytics Senior Lead Dallas, TX

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

At PMG, our Analytics team is at the heart of turning data into strategic insights that fuel smarter marketing, media, and business decisions. We go beyond surface-level metrics to uncover trends, optimize performance, and provide clarity that helps brands connect with their audiences in more meaningful ways.

You’ll collaborate with media strategists, data engineers, creative teams, and business leaders, using analytics to evaluate marketing effectiveness, refine campaign strategies, and drive business impact. Whether it’s building dynamic dashboards, designing attribution models, conducting deep‑drive data analysis, or leveraging predictive insights, your expertise will help brands make data‑informed decisions with confidence.

Beyond reporting, you’ll have the opportunity to push the boundaries of measurement, experiment with emerging analytics methodologies, and explore AI‑driven solutions to enhance marketing performance. You’ll play a key role in testing new approaches, refining best practices, and shaping how brands define success in an ever‑evolving digital landscape. At PMG, we don’t just analyze data—we use it to challenge assumptions, drive innovation, and shape the future of media and advertising.

As a Senior Lead in Analytics, if you’re passionate about turning complex data into actionable insights, solving real‑world marketing challenges with analytics, and helping brands make smarter, data‑driven decisions, this is the place to make an impact.

• From the intake process to client delivery, manage the analytics request process ensuring an output of high quality, on‑time deliverables.
• Support the development and maintenance of custom analytics solutions, from data sourcing to SQL to data visualization, while managing requests and troubleshooting issues.
• Create clear, comprehensive media reporting tying performance to customer actions and business KPIs for technical and non‑technical audiences, thereby empowering teams and clients to act with confidence.
• Collaborate with cross‑functional teams—including Media, Client Strategy, Data Science, Engineering—to design, implement and validate measurement strategies tailored to client objectives.
• Mentor others within data visualization and data engineering, fostering their growth while holding them accountable for delivering high‑quality work.
• Stay ahead marketing measurement trends, tools, and best practices, contributing to PMG’s thought leadership and driving innovation

• 5+ years of experience in analytics (3+ years of which must be marketing analytics related), with a bachelor’s degree or equivalent work experience. Masters degree in a subdomain of Analytics or Data Science preferred.
• Background in financial services a plus
• Hands‑on experience with data warehousing solutions such as Amazon Redshift, Big Query and Snowflake to implement and manage ETL pipelines (dbt) to streamline data workflows and ensure data integrity, accuracy and comprehensiveness.
• Expertise in SQL for complex data manipulation, optimization, and deriving proactive business insights from large‑scale datasets.
• Experience working with ad tech and digital marketing data, with a deep understanding of how data drives decision‑making across channels.
• Strong working knowledge of marketing measurement frameworks, including media mix modeling, lift testing, and incrementality testing.
• Advanced…