Digital Marketing Specialist

Overview

Are you interested in building a career that makes a difference and creates a legacy? Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.

As Digital Marketing Specialist
, the successful candidate will be a versatile team member skilled in various aspects of digital marketing, with a focus on social media, content marketing, and SEO. This role demands a proactive individual who can juggle multiple responsibilities, from campaign execution to performance analysis, while maintaining a results-driven mindset. The ideal candidate will be instrumental in enhancing the organization’s digital presence, driving engagement, and ensuring seamless integration of digital marketing efforts across platforms.

This is an onsite role.

ESSENTIAL JOB FUNCTIONS:

Responsibilities include, but are not limited to:

• Collaborate with the content team to produce high-quality blog posts, landing pages, and multimedia assets.
• Ensure all content is optimized for SEO, utilizing keyword research, on-page optimization, and content structuring.
• Maintain and update website content to improve search rankings and user experience.
• Monitor content performance and provide recommendations to increase engagement and conversions.
• Develop compelling email and SMS content for targeted campaigns.

• Conduct regular website audits to identify technical and on-page SEO opportunities.
• Work closely with developers to implement SEO best practices and resolve technical issues.
• Track and report on keyword rankings, organic traffic, and other key SEO metrics.
• Build and execute link-building strategies to improve domain authority and visibility.
• Keep up to date with SEO trends and algorithm updates to maintain competitive rankings.

• Develop platform-specific strategies to grow followers, drive engagement, and increase reach.
• Monitor social media trends and incorporate innovative ideas into campaigns.
• Use analytics tools to evaluate social media performance and optimize future campaigns.
• Create and manage paid social media campaigns, ensuring optimal ROI.
• Engage with followers and respond to inquiries to foster community growth.

• Implement and optimize campaigns across social media, search engines, and email platforms.
• Create and schedule social media posts to drive engagement and align with organizational goals.
• Coordinate with internal and external teams to ensure consistent messaging and branding across digital channels.
• Support the creation and distribution of content tailored to different audience segments.
• Manage the execution of both paid and organic social media strategies.

• Track, analyze, and interpret data from digital campaigns to identify areas of improvement.
• Generate reports on key performance metrics, such as traffic, engagement, and conversions.
• Provide actionable insights and recommendations to the Digital Marketing Manager.
• Utilize tools like Google Analytics, social media insights, and CRM platforms for data-driven decision-making.
• Conduct competitive analysis to identify opportunities and gaps in the digital strategy

EDUCATION/EXPERTISE:

• Bachelor’s degree required in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on social media, content marketing, and SEO.
• Proficiency in Google Analytics, SEO tools (e.g., Ahrefs, SEMrush), social media management tools (e.g., Hootsuite, Buffer), and email marketing platforms.

JOB REQUIREMENTS/SKILLS/ETC:

Technical

Skills:

• Proficiency in digital marketing platforms, including Google Analytics, social media management tools, and SEO software (e.g., Ahrefs, SEMrush).
• Hands-on experience in content creation, including blog writing, social media posts, and email templates.
• Solid understanding of SEO best practices, keyword research, and analytics.
• Experience managing paid social media…