SEO Senior Solutions Delivery Partner

Who We Are

Invitation Homes is a fast‑paced evolving publicly traded REIT that is pioneering a new industry with over 80,000 single family rental homes and a market capitalization of over $25 billion. We are a team of more than 1,400 associates who come from all walks of life. We call different communities “home,” but our shared values bind us together. Invitation Homes is a place where possibility lives.

The SEO Senior Solutions Delivery Partner is a new, high‑impact role on the Marketing, Customer Experience and Growth team, reporting directly to the VP of Marketing. As the first dedicated SEO strategist, this individual will be responsible for building, leading and executing Invitation Homes’ organic search strategy, ensuring the brand remains highly discoverable in an increasing AI‑driven, zero‑click search environment.

This role requires a strategic thinker and hands‑on executor who thrives in ambiguity, brings a test‑and‑learn mindset, and is passionate about driving measurable business outcomes. The ideal candidate will leverage tools like SEMrush, Google Search Console, and GA4 to uncover insights, identify growth opportunities, and deliver recommendations that improve traffic, conversions, and move‑ins. Success in this role will require strong cross‑functional collaboration with Marketing, Technology, and Operations teams, as well as the ability to influence without direct authority.

The ideal candidate has a proven track record of driving organic growth and translating SEO strategy into meaningful business outcomes.

This role is ideal for a self‑starter who is comfortable navigating change, brings a test and learn mindset and is excited to build and scale SEO capabilities from the ground up.

• Own and evolve the SEO strategy to maximize organic visibility, traffic, and conversions across all digital touchpoints.
• Lead special projects focused on organic growth, including pilots for new tools, platforms, and automation opportunities.
• Stay ahead of emerging trends in search—such as AI‑driven experiences, zero‑click results, and voice search—and proactively adapt strategies.

• Manage SEMrush and other SEO platforms to monitor performance, extract insights, and drive optimization across technical and content SEO.
• Analyze SEO performance using SEMrush, Google Search Console, GA4, and other tools to identify growth opportunities and diagnose issues.
• Develop and maintain SEO reporting frameworks for leadership, with KPIs tied to sessions, conversions, and move‑ins.
• Identify and champion content opportunities that align with SEO strategy; collaborate with creative teams or produce content directly when needed.

• Partner with Technology teams to ensure effective implementation of technical SEO enhancements (e.g., site architecture, crawl efficiency, schema, page speed).
• Collaborate closely with the Performance Marketing team to align SEO initiatives with paid media strategies and overall acquisition goals.

• Bachelor’s degree in Marketing, business, or a related field; advanced degree a plus.
• 8+ years of hands‑on experience in SEO strategy and execution, with a demonstrated track record of driving measurable business impact.
• Deep expertise in technical SEO, content optimization, and SEO analytics tools (e.g., Google Search Console, GA4, SEMrush).
• Strong understanding of search engine algorithms, ranking factors, and the evolving landscape of AI‑driven search.
• Proven ability to influence and collaborate across cross‑functional teams, driving initiatives without direct authority.
• Exceptional analytical and problem‑solving skills, with the ability to translate complex data into clear, actionable insights.
• Entrepreneurial mindset with a passion for building, optimizing and owning high‑impact digital SEO strategies.

• Advanced knowledge of SEO best practices, including technical implementation and content optimization.
• Proficiency in SEMrush and other analytics platforms, with the ability to extract insights and drive performance improvements.
• Strong analytical capabilities and…