Senior Lifecycle Marketing Manager

Responsibilities

• Influence:
  Earn trust from senior stakeholders through confident perspective, clear communication, and consistent delivery.
• Advocate:
  Champion the resourcing, tooling, and prioritization required to unlock the team’s full growth potential.
• Architect:
  Design big-picture lifecycle infrastructure that aligns strategic goals with technical and operational constraints at a system level.
• Navigate:
  Lead execution through complex, constraint-heavy environments by surfacing bottlenecks, influencing priorities, and proactively managing risk.
• Translate:
  Turn executive direction into clear, actionable lifecycle programs, articulating trade-offs, dependencies, and measurable outcomes.
• Motivate:
  Inspire your team with a bold, forward-looking vision that drives innovation while staying grounded in business impact.
• Collaborate:
  Work cross-functionally with Product Marketing, EPD, Sales, Operations, and Data Science to embed lifecycle logic across the customer experience
• Mentor:
  Uplevel lifecycle maturity across the org by coaching beyond your team and shaping how lifecycle strategy is applied at scale.
• Communicate:
  Deliver strategic insights and program updates with clarity and confidence, especially to VP and C-suite stakeholders.
• Establish:
  Build and scale a rigorous culture of testing, iteration, and insight-driven lifecycle evolution.