Martech Architect

Location: Dallas, TX or Basking Ridge, NJ

Duration: Long-term

We are seeking a highly skilled and experienced Mar Tech Architect with a strong focus on customer data, omni-channel personalization, and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth.

• Digital Marketing & Targeting Architecture: Design and implement a robust media marketing architecture for new and existing customers, encompassing targeting & retargeting strategies across various channels (e.g., social media, search, display, video).
• Lead Media Activation integration to enable digital marketing through social media and advertising platforms.
• Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
• Design and integrate rules-based and machine learning-based personalization models.
• Customer Data Platform (CDP) Development:
• Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
• Cross-functional Collaboration: Facilitate communication and knowledge sharing across all stakeholders; deep understanding of Mar Tech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target; expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).

• 7+ years of experience in Mar Tech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.
• Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target.
• Strong programming skills in Java, Python, or other relevant languages.
• Experience with data integration tools and technologies.
• Proficiency in SQL and No
  
  SQL databases.
• Experience with cloud computing platforms (GCP).

• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Detail-oriented and organized.
• Passion for data-driven marketing and customer experience.

Mid-Senior level

Contract

Information Technology

IT Services and IT Consulting