MarTech Architect

Job Title: Mar Tech Architect

Location: Dallas, TX or Basking Ridge, NJ

Duration: Long-term

Hybrid role – 3 days onsite

We are seeking a highly skilled and experienced Architect with a strong focus on customer data, omni-channel personalization, and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth.

• Digital Marketing & Targeting Architecture:
  • Design and implement a robust media marketing architecture for new and existing customers, encompassing targeting & retargeting strategies across various channels (e.g., social media, search, display, video).
  • Lead Media Activation integration to enable digital marketing through social media and advertising platforms.
• Real-time Personalization:
  • Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
  • Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
  • Design and integrate rules-based and machine learning-based personalization models.
• Customer Data Platform (CDP) Development:
  • Data Ingestion & Orchestration:
    • Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
  • Cross-functional Collaboration:
    • Facilitate communication and knowledge sharing across all stakeholders.
• Technology Expertise:
  • Deep understanding of Mar Tech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.
  • Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).

• Experience:
  
  7+ years of experience in Mar Tech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.

• Expertise in Tealium / Adobe, GCP, Kafka, Pega, and Adobe Target.
• Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
• Strong programming skills in Java, Python, or other relevant languages.
• Experience with data integration tools and technologies.
• Proficiency in SQL and No
  
  SQL databases.
• Experience with cloud computing platforms (GCP).