Lead Marketing Management

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

At AT&T, we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance, and more.

We are seeking an Audience Intelligence Lead to join our growing Audience Marketing and Performance Measurement (AM-PM) team within the Marketing Growth Organization (MGO). This strategic role will be instrumental in advancing our audience-first marketing approach by developing and operationalizing key audience intelligence, segmentation frameworks, and opportunity models that inform marketing strategy and execution.

Audience Intelligence Development:
Build and maintain foundational audience artifacts including segmentation frameworks, audience profiles, and opportunity dashboards. Modeling & Forecasting:
Develop opportunity growth models and segment forecasts using Excel, SQL, or statistical tools (e.g., Python, R). Key Moments Analysis:
Analyze audience behavior around tentpole events (e.g., device launches, sponsor ships) to inform campaign timing and messaging. Offer Segment Recommendation Analysis:
Analyze upcoming offers, align to our “needs based” segmentation, and provide a compatibility score. Segmentation Enablement: maintain and optimize segmentation frameworks and tools to support targeted marketing initiatives, enabling teams to effectively identify, understand, and engage key customer groups. Audience-Specific Analysis:
Surface actionable information for priority segments and audiences (e.g., gamers) to inform targeting, messaging, and media planning.

Cross-Functional Collaboration:

Partner with teams across Brand Strategy, Digital, Product Marketing, Research & Analytics, and Commercialization to ensure audience and segment intelligence are embedded in planning and execution.

Bachelor’s degree in Marketing, Business, Data Science, or related field. 5+ years of experience in audience strategy, marketing analytics, segmentation, or customer intelligence. Strong technical skills in Excel modeling, SQL, and/or Python/R for data analysis and forecasting. Consulting or agency experience in audience development or marketing strategy. Experience with predictive modeling, opportunity sizing, or growth forecasting. Proven ability to translate complex data into clear, actionable insights and strategic recommendations.

Strong project management skills with the ability to manage multiple priorities and deliver high-quality outputs under tight deadlines. Proficiency turning volumes of complex information, data, and insights into concise and compelling PowerPoint decks and/or prose that helps leaders understand the situation, the problem(s) to solve, the options for resolution, and the operational implications of a decision. Collaborative mindset with experience working across cross-functional teams.

Experience in telecommunications, technology, or other data-rich industries. Extensive experience working with advanced management and operational systems typically found in large organizations. Strong understanding of DSP’s, SEO, content strategy, and digital marketing channels. Certifications or advanced training in digital marketing, programmatic advertising, or data analysis.

Our Lead Marketing Management earns between $130,700 – $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual…