Adobe Architect; Marketo Engage & Workfront Expert

Lead Adobe Architect (Marketo Engage & Workfront Expert).

Experience:

15–17 Years. Dallas, TEXAS.

• Integrated Platform Architecture

  Experience
  
  Required:
  
  12 years of designing multi-platform architectures, including at least 6 years of direct experience linking Marketing Automation (MAP) with Work Management (WM) systems.

  Detailed Expectation:
  Proven track record of designing “North Star” blueprints for organizations with $1B revenue, ensuring that project intake in Workfront translates into automated campaign shells in Marketo without manual data re‑entry.

• Technical Governance & Standards

  Experience
  
  Required:
  
  10 years in a Lead or Principal Architect capacity establishing Center of Excellence (CoE) frameworks.

  Detailed Expectation:
  Experience creating global governance playbooks that manage instance syncs, workspace partitions in Marketo, and enterprise‑wide object sharing rules in Workfront to ensure GDPR/CCPA compliance and data security.

• Integration Strategy & Execution

  Experience
  
  Required:
  
  15 years of experience with middleware (Mule Soft, Workato, or Fusion) and API management (REST/SOAP).

  Detailed Expectation:
  Extensive experience architecting bidirectional syncs between Marketo, Workfront, and Salesforce (CRM). Must have led at least 3 major enterprise‑scale integrations involving complex data mapping, custom middleware logic, and high‑volume API throughput management.

• Workflow & Process Optimization

  Experience
  
  Required:
  
  8 years of hands‑on Business Process Re‑engineering (BPR).

  Detailed Expectation:
  Expert‑level experience in architecting “Content Supply Chain” workflows. You must have designed automated handoffs where a Workfront project approval triggers the creation of Marketo assets (emails, landing pages) via APIs or Workfront Fusion.

• Performance & Scalability Optimization

  Experience
  
  Required:
  
  10 years managing high‑concurrency systems and database performance.

  Detailed Expectation:
  Experience troubleshooting “race conditions” in Marketo syncs and optimizing Workfront resource grid performance for teams of 2,000 users. Must have experience conducting system audits to reduce technical debt and API call latency.

• Technical Leadership & Mentorship

  Experience
  
  Required:
  
  7 years of direct experience leading matrixed teams of developers and admins.

  Detailed Expectation:
  Proven ability to mentor Senior Admins into Architects. Experience leading “Architectural Review Boards” (ARB) to vet custom code, scripts, and configuration changes before deployment.

• Strategic Road mapping

  Experience
  
  Required:
  
  5 years of experience in a C‑suite advisory or Principal Consulting role.

  Detailed Expectation:
  Experience presenting 3‑year “Mar Tech Maturity” roadmaps to CIOs/CMOs. This includes justifying ROI for new modules (e.g., Marketo Sky, Workfront Planning) and sun setting legacy systems.

• Education

  Master’s or Bachelor’s degree in Computer Science or related Engineering field.

• Technical Proficiency (Mandatory)

  Adobe Marketo Engage:
  Expert knowledge of Lead Scoring models, Revenue Cycle Analytics (RCA), and Velocity Scripting.

  Adobe Workfront:
  Mastery of Workfront Fusion, Enhanced Analytics, and Resource Management.

• Development

  Proficiency in JavaScript, SQL, and Python for custom integration scripts.

• Certifications

  Adobe Certified Master — Marketo Engage Architect (Active certification required).

  Adobe Workfront Certified Professional/Expert (Required).

  TOGAF 9.2 or AWS/Azure Solution Architect (Highly preferred).