Product Marketing Professional

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We are looking for a highly analytical and detail-focused Product Marketing professional to take ownership of our lead scoring frameworks, intent-driven marketing programs, and pipeline performance analytics. This role is ideal for someone excited to grow within a fast-moving organization that operates at the cutting edge of AI-powered technology.

Role Overview

This position serves as a critical link between marketing, sales, and leadership teams, ensuring that growth initiatives translate into meaningful pipeline and revenue impact. The role requires strong judgment and ownership—you’ll be expected to evaluate, prioritize, and optimize, not just execute predefined tasks.

Lead Scoring & Funnel Management

• Design, own, and continuously refine lead scoring models at the product level.
• Ensure marketing-qualified lead criteria reflect actual sales qualification standards.
• Improve scoring accuracy using behavioral signals, firmographic data, and conversion insights.
• Apply score decay, negative scoring, and lifecycle controls to maintain funnel integrity.

Intent-Driven Demand Strategy

• Identify and monitor high-intent buyer actions across products and journeys.
• Develop automation workflows that fast-track sales-ready prospects while nurturing mid-funnel leads.
• Segment audiences by product interest, buyer persona, and stage in the buying cycle to improve relevance and conversion.

Content & Objection Intelligence

• Turn insights from sales calls and feedback into actionable content and messaging improvements.
• Guide the creation of enablement materials that directly address buyer concerns and sales objections.
• Manage the intent-based content framework, determining which assets to expand, refine, or retire.

Traffic & Pipeline Analytics

• Create and maintain distinct dashboards for traffic performance and pipeline/revenue contribution.
• Provide regular insights into what generates leads versus what drives closed deals.
• Challenge surface-level metrics and reorient reporting toward revenue-impacting outcomes.

Sales & Cross-Functional Alignment

• Collaborate closely with Sales leadership, SDR teams, and Product Marketing partners.
• Lead recurring funnel reviews to identify gaps and optimization opportunities.
• Recommend data-informed adjustments to campaigns, scoring logic, and messaging.

Hub Spot Platform Ownership

• Manage advanced Hub Spot configurations, including workflows, attribution models, and lifecycle stages.
• Implement automation to improve efficiency across marketing and sales operations.
• Ensure the platform remains reliable, scalable, and aligned with business growth objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, IT, or a related discipline.
• Demonstrated experience supporting product-focused or technology-driven marketing initiatives.

Requirements

• 2–5+ years of experience in Marketing Operations, Revenue Operations, Growth, or similar roles.
• Strong hands‑on experience with Hub Spot CRM, including advanced automation, attribution, and lifecycle design. Excellent analytical skills paired with strong business judgment.
• Ability to work independently, take ownership, and approach decisions with a revenue‑first mindset.
• Proven experience influencing cross‑functional teams without formal authority.
• Comfortable making trade‑offs based on impact, urgency, and business priorities.
• Data‑driven approach with the ability to contextualize insights for real‑world execution.
• Track record of aligning marketing initiatives with sales performance and revenue outcomes.

Essential Skills

The ideal candidate demonstrates strong commercial awareness, can convert business objectives into practical solutions, and is proficient in using AI tools—including regular use of platforms such as ChatGPT—to improve productivity and decision‑making. A strong sense of ownership and the ability to deliver results with minimal task‑level guidance are essential.

Benefits

• Work at the intersection of artificial intelligence, digital transformation, and public safety technology.
• Join a fast‑growing global SaaS organization with strong strategic partnerships, including Microsoft IP Co‑Sell.
• Collaborate with a motivated, innovative, and globally distributed team.
• Competitive compensation with performance‑based incentives.
• Opportunity to influence and shape go‑to‑market execution for industry‑leading AI‑powered solutions.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

IT Services and IT Consulting

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