Lead Digital Customer - Platforms

Position: Lead Digital Customer Growth - New Platforms

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Work Location:
Dallas, TX

Overview

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology Experience team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.

Overview

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Digital Platforms team delivers innovative and reliable technology solutions to power differentiated, simplified CX for millions and millions of customers. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.

Summary

This role is for digital leaders who thrive on improving our current platforms and developing emerging technology and platform innovation. The position is focused on identifying, developing, and growing AT&T’s platforms into the world’s best and building new digital capabilities from the ground up.

Key Responsibilities Platform Innovation & Strategy

Identify and develop strategies for how our existing platforms should be used as well as anticipating growth in emerging platforms such as AR/VR, conversational AI, post-app platforms, and off-domain environments (e.g., Reddit, Discord, Quora). Our team prioritizes digital initiatives that make customer’s lives easier and help them connect with AT&T and the world.

Technology & Ecosystem Expertise

Maintain a strong understanding of evolving development, Mar Tech, AdTech, and content management tools. Influence development roadmaps for emerging capabilities across personalization, automation, and cross-platform data integration.

Digital Incubation & Experimentation

Partner with analytics teams on test-and-learn pilots on new technologies, platforms, and ecosystems. Translate performance into actionable insights and scale winning ideas across digital channels.

Community & Culture Awareness

Build digital growth plans rooted in cultural relevance, influencer engagement, and deep audience understanding—especially across Gen Z and younger millennial audiences.

Cross-Team Collaboration

Act as the center point of teams that include development, program management, product management, design, and UX. Work across business units to incubate new ideas and connect platform innovation to broader business goals.

Preferred Skills & Experience

• Understanding of how exceptional apps, web sites, and emerging digital properties are designed and built
• Passion for platform development and emerging tech
• Experience with omnichannel environments, immersive content, dynamic/adaptive interfaces, NLP, spatial computing, and multimodal interfaces
• Familiarity with developer ecosystems, SDKs, and API integrations
• Strong understanding of digital community platforms and cultural trends

Supervisor
:
No

Education/Experience

Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Digital Customer Growth - New Platform earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining

our team comes with amazing perks and benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Addi…