Sr Digital Marketing Manager

Responsibilities

• Lead, mentor, and prioritize work for the digital marketing team, including front-end development, social media, and marketing project management.
• Define and execute digital marketing strategy to align with enterprise goals, ensuring seamless integration across web, email, and social platforms.
• Partner with Corporate Marketing, IT, and Compliance to ensure site stability, governance, and brand consistency across all properties.
• Establish processes and best practices for testing, optimization, and reporting across all digital channels.
• Oversee the management, design, and optimization of Prime Lending’s websites and landing pages to improve lead capture and user experience.
• Collaborate with internal teams and external partners to implement UX/UI enhancements, ensure ADA compliance, and manage content workflows.
• Lead A/B and multivariate testing programs to improve conversion rates, engagement, and usability.
• Develop and execute SEO strategies to improve visibility, rankings, and traffic quality across all web properties.

• 7+ years of experience in digital marketing, including SEO, UX, analytics, and email automation.
• Proven track record managing multi-site web environments and optimizing for performance and conversion.
• Deep knowledge of SEO strategy, keyword research, and technical optimization.
• Strong understanding of UX, website architecture, and content strategy.
• Proficiency in Google Analytics (GA4), Tag Manager, Search Console, and CMS platforms (Word Press or similar).
• Experience designing or managing digital creative in Canva, Figma, or equivalent.
• Strong analytical and project management skills; data-driven decision maker.
• Excellent communication skills and ability to collaborate cross-functionally.

• Financial services or regulated industry experience preferred.