Analyst – Digital Marketing

About Modern Tax

Modern Tax is a fast‑scaling Property Tax consultancy that’s redefining how companies think about tax strategy. With deep industry expertise and a sharp, client‑first approach, we help organizations uncover opportunity where others see complexity.

This is a hands‑on role for a Digital Marketer who loves bringing strategy to life through content, campaigns, and design. You’ll work directly with the Director of Brand Marketing to plan, execute, and optimize campaigns that drive visibility, engagement, and inbound interest across our key audiences.

You’ll be involved in everything from email strategy and paid ads to event promotion and web optimization, ensuring our marketing efforts are cohesive, consistent, and performance‑driven. This is not a “sit and post” kind of role, it’s about helping build a marketing machine that supports the next stage of Modern Tax’s growth.

• Manage and optimize paid campaigns across Google, Linked In, and other digital channels from audience targeting to performance tracking and reporting.
• Oversee email marketing execution within Hub Spot, building and scheduling campaigns, segmenting lists, and tracking engagement metrics.
• Monitor and refine website performance partnering with our web team and agency to enhance user experience, conversion paths, and SEO fundamentals.
• Collaborate with our digital designer to guide creative direction, ensure brand consistency, and align deliverables to campaign objectives.
• Develop and maintain campaign dashboards that track digital KPIs, lead generation metrics, and ROI across channels.
• Own Modern Tax’s social presence, assist with content planning, post scheduling, and engagement tracking, ensuring our brand tone and visuals stay sharp.
• Support in‑person and digital event promotion managing registration pages, event assets, post‑event follow‑up sequences, and recap content.
• Coordinate digital asset production from ad content and infographics to videos, one‑pagers, and case studies.
• Experiment and learn. Identify emerging trends, tools, or channels that could enhance campaign efficiency and performance.

• 2–4 years of experience in digital marketing, ideally within B2B or professional services.
• Solid understanding of digital channels (social, email, paid, SEO, web).
• Proficient in Microsoft environment (Outlook, Teams, SharePoint, Excel, PowerPoint).
• Proficient in Hub Spot, Linked In Ads, and Google Ads.
• Exceptionally organized with strong attention to detail.
• Naturally curious and eager to learn new platforms and tools.
• Confident communicator with a good sense of visual and brand alignment.
• Thrives in fast‑paced environments and enjoys variety in their day‑to‑day work.

We’re growing quickly, and we’re doing it the right way; grounded in expertise, built for scale, and focused on creating real value for our clients. This is a rare opportunity to help shape the marketing organization at a pivotal moment in our trajectory. You'll have the support you need, the autonomy you want, and the chance to create long‑term impact.

• Seniority level:
  Entry level
• Employment type:
  
  Full‑time
• Job function:
  Management and Manufacturing