Lead Digital Customer - Platforms

Lead Digital Customer Growth - New Platforms

Join AT&T to apply for the Lead Digital Customer Growth - New Platforms role in Dallas, TX. This role requires office presence at least 5 days per week and is only located in the posted location. No relocation is offered.

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Digital Platforms team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.

• Platform Innovation & Strategy Identify and develop strategies for how our existing platforms should be used as well as anticipating growth in emerging platforms such as AR/VR, conversational AI, post‑app platforms, and off‑domain environments (e.g., Reddit, Discord, Quora). Our team prioritizes digital initiatives that make customers’ lives easier and help them connect with AT&T and the world.
• Technology & Ecosystem Expertise Maintain a strong understanding of evolving development, Mar Tech, AdTech, and content management tools. Influence development roadmaps for emerging capabilities across personalization, automation, and cross‑platform data integration.
• Digital Incubation & Experimentation Partner with analytics teams on test‑and‑learn pilots on new technologies, platforms, and ecosystems. Translate performance into actionable insights and scale winning ideas across digital channels.
• Community & Culture Awareness Build digital growth plans rooted in cultural relevance, influencer engagement, and deep audience understanding—especially across Gen Z and younger millennial audiences.
• Cross‑Team Collaboration Act as the center point of teams that include development, program management, product management, design, and UX. Work across business units to incubate new ideas and connect platform innovation to broader business goals.

• Understanding of how exceptional apps, websites, and emerging digital properties are designed and built
• Passion for platform development and emerging tech
• Experience with omnichannel environments, immersive content, dynamic/adaptive interfaces, NLP, spatial computing, and multimodal interfaces
• Familiarity with developer ecosystems, SDKs, and API integrations
• Strong understanding of digital community platforms and cultural trends

Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Salary Range: $ – $ USD annual. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Weekly

Hours:

40
Time Type: Regular
Location: Dallas, Texas
Salary Range: $143,800 – $215,800

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness, accident hospital indemnity, group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

AT&T will consider qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.