Manager​/Sr. Manager of Digital Marketing Analytics

Job Description

Position Summary Our Financial Planning & Analysis team requires a Manager / Sr. Manager Digital Marketing Analytics who speaks the language of both Finance and Marketing to provide ongoing support and informational assessments, including marketing trend identification and tracking, data analysis and reporting, and informing strategy development and optimization. We are looking for candidates excited by the opportunity to build a measurement / improvement framework for the rapidly growing digital channel of a fast growing and beloved brand.

This person should have excellent digital skills and the ability to provide data-driven insights and advisory services to inform and update digital marketing approaches and tactical campaigns, with first‑rate analytical capabilities, an excellent eye for detail, and a strong teamwork focus. This job is on a hybrid work schedule with a minimum of 3 days in office. Must be located in the DFW area.

• Develop, monitor, and analyze marketing metrics across programs and digital channels (loyalty, CRM, email, SMS, website, etc.) related to marketing efforts, social media performance, and paid advertising, using various analytical tools and platforms.
• Determine the best data sources, collate data assets, and extract valuable information about web data, customer behaviors, and digital marketing activities.
• Test and evaluate campaigns against KPIs and identify shortfalls, weaknesses, or opportunities to enhance the performance of campaigns and offer concise, accessible learning based on data analysis, including improvement recommendations.
• Recommend / conduct testing and user behavior analyses to enhance customer experience and conversion rates.
• Partner across Marketing and Finance to align revenue strategies, determine optimal measurement techniques, project / track topline contribution, provide data-driven insights and recommendations, and forecast / manage Ad Fund collections / spend.
• Extract data to create visual interpretations and reports that are digestible at all seniority levels. This includes dashboards, data visualizations, and performance reports to track KPIs and communicate findings to stakeholders.
• Develop reports, assessments, and guidance documentation based on data analysis to drive standards and best practice adherence across digital marketing applications.
• Monitor, extract, and analyze data assets providing insights into marketing trends, digital media, and campaign outcomes.
• Liaise and report to colleagues, clients, and senior leadership teams to contribute to more robust strategies and ongoing digital marketing advancements.
• Play an integral role on the marketing team as our in‑house measurement expert across multiple marketing channels.

Exhibits extreme ownership – 100 / 0! Mentality – 100% responsibility and zero excuses!

• Servant’s Heart
• Vision casting
• Leads by example
• Spirit of a Champion
• Excellence driven, desires feedback and improvement
• Exhibits sound judgment
• Genuine Connections
• Professional with the ability to influence at all levels
• Communicates often and openly

• Intellectual curiosity, strong analytical / critical thinking skills, and detail oriented.
• Proven ability to solve problems and overcome obstacles.
• Team oriented, strong interpersonal skills, and able to build trusting relationships.
• Excellent communication skills and ability to present to / educate a non-financial audience.
• Proven ability to multi-task and meet deadlines in a challenging environment.
• Motivated self-starter and able to work independently.
• Entrepreneurial mindset and comfortable with ambiguity.
• Ability to manage time effectively and prioritize projects based on cost / benefit.

• Bachelor’s Degree (Finance, Business Analytics, or Statistics). MBA a plus.
• 5-7+ years related work experience
• Restaurant and / or Retail industry experience preferred
• An extensive knowledge of digital marketing best practices, methods, and campaign design across social media, display media, and software platforms.
• Experience using advanced analytical tools and…