Digital Analyst

Digital Analyst

Are you interested in building a career that makes a difference and creates a legacy? Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide. As Digital Analyst, the successful candidate will play a vital role in leveraging data to drive our digital marketing efforts. This role requires a deep understanding of digital marketing analytics, data analysis techniques, and reporting tools.

The ideal candidate will have extensive experience with digital marketing platforms, data technologies, and Salesforce integration, enabling them to transform complex data into actionable insights that support the organization’s mission and strategic goals. The Digital Analyst will work closely with various departments to ensure that data-driven decisions are integrated into all aspects of the organization's operations.

Responsibilities include, but are not limited to:

• Utilize advanced data analysis techniques to interpret and report on data from various digital marketing platforms, including Google Analytics, Meta Ads Manager, and other ad management tools.

• Develop and maintain detailed reports that provide insights into campaign performance, ROI, and key metrics across all digital channels.

• Leverage technologies such as jQuery, SQL, and advanced Excel functions (VLOOKUP, Pivot Tables, Macros, and VBA) to clean, analyze, and visualize data, ensuring accuracy and reliability in all reports.

• Analyze Salesforce (SF) reporting data to identify trends, patterns, and insights that inform decision-making and optimize fundraising and marketing strategies.

• Implement data visualization best practices using tools like Tableau, Power BI, or Excel to create compelling dashboards and visual reports.

• Monitor and evaluate digital marketing campaigns daily, extracting data using SQL and performing advanced analysis with Python or R.

• Identify patterns and trends in donor behavior, marketing performance, and website interactions using statistical methods such as regression analysis, correlation, and hypothesis testing.

• Provide detailed analyses of donation patterns and digital fundraising performance, helping to identify what works and what doesn’t in various campaigns and initiatives.

• Collaborate with the Director of Digital Marketing to ensure all marketing efforts are aligned with organizational goals and deliver desired outcomes.

• Continuously provide feedback and recommendations to improve performance and ROI based on data insights.

• Create and present comprehensive reports that highlight key insights, performance metrics, and actionable recommendations to stakeholders.

• Collaborate with various departments to ensure that data-driven decisions are integrated into all aspects of the organization's operations, enhancing strategic alignment and impact.

• Automate data processing tasks using advanced Excel skills, including Macros and VBA, to improve efficiency and ensure consistency in data reporting.

• Engage with global teams and regional offices to ensure consistency in data reporting and analysis across the organization.

• Proactively seek opportunities to leverage data for improved decision-making, identifying new ways to integrate data insights into strategic planning.

• Work closely with IT, marketing, and Salesforce teams to ensure seamless data integration and reporting across platforms.

• Provide data support and insights for a variety of initiatives within the organization, managing multiple projects simultaneously.

• Collaborate with global and regional teams to ensure consistency and accuracy in data reporting and analysis across all levels of the organization.

• Support other teams by providing data analysis and reporting expertise, enhancing the overall effectiveness of their initiatives.

• Provide training and support to team members on best practices for data analysis and reporting,…