Vice President of Omnichannel Marketing

Vice President of Omnichannel Marketing page is loaded## Vice President of Omnichannel Marketing locations:
Dallas, Texastime type:
Full time posted on:
Posted Todayjob requisition :
R24937

At Fogo de Chão, we strive to give our guests an unforgettable dining experience of discovery while showcasing the Culinary Art of Churrasco. Our mission is to ignite fire and joy to care for our team, our guests and our communities.  We believe better futures start when we bring our best to the table every day to Feed a Purposeful Future – starting with our team members.

We feed our teams with fulfilling job opportunities, making space around the table so everyone feels welcome. At Fogo, we’ll provide you with a fulfilling career with professional and personal growth opportunities at every level. Our values of teamwork, integrity, excellence, humility and Deixa Comigo (we’ve got you!) are more than just words, it’s how we do things every day.
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* Position Overview:

** As Fogo enters its next phase of growth, we are seeking a highly skilled, strategic, and results-oriented Vice President of Omnichannel Marketing to own the full-funnel guest experience and growth engine across digital and physical touchpoints.  This role is accountable for integrating Paid Media, digital experience, CRM & loyalty, marketplaces, and in-restaurant digital hospitality into a single, cohesive system that drives traffic, trial, frequency, and guest lifetime value—while delivering a seamless, premium, and unmistakably Fogo experience.  

The VP of Omnichannel reports directly to the Chief Marketing Officer and partners closely with Brand, Analytics, Technology, Operations, Finance, and agency partners. The ideal leader is a player-coach: capable of setting vision and direction while remaining deeply fluent in execution, analytics, and cross-functional delivery.
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* Key Responsibilities:

** 1. Omnichannel Strategy & Full-Funnel Ownership
* Own the vision, strategy, and execution of Fogo’s omnichannel growth and guest experience across all digital and physical touchpoints.
* Ensure a seamless, hospitality-led journey across awareness, consideration, reservation, visit, and post-visit engagement.
* Translate brand strategy into lived guest experiences that feel premium, intuitive, and distinctly Fogo.
* Identify, prioritize, and sequence the highest-value growth and experience opportunities across the full guest lifecycle.
2. Paid Media & Demand Generation Ownership
* Own Paid Media strategy and performance across channels, in partnership with agency.
* Be accountable for traffi c and trial growth, effi ciency, and incremental impact.
* Establish and enforce rigorous test-and-learn and incrementality frameworks across media investments.
* Partner with Finance, Analytics, and agency to inform channel mix, budget allocation, and reallocation decisions.
* Ensure Paid Media works as an integrated input to the broader omnichannel experience—not in isolation.
3. CRM, Loyalty & Lifecycle Marketing Leadership
* Lead the development, execution, and optimization of profitable CRM, loyalty, and lifecycle strategies.
* Drive trial, frequency, retention, and trade-up through personalized journeys and rewards.
* Deeply understand how different guest segments respond to programs and offers.
* In partnership with Analytics and agency, defi ne, test, measure, and optimize key success metrics, including:
○ Frequency    ○ Lifetime value    ○ Engagement    ○ Satisfaction and advocacy
* Ensure CRM and loyalty are fully integrated with Paid, Owned, In-Restaurant, and Post-Visit experiences.
4. Digital Platforms & Guest Technology
* Oversee the creation, management, and continuous improvement of guest-facing platforms, including:
○     ○ Marketplaces and digital front doors    ○ In-restaurant digital and hospitality technology
* Ensure platforms are user-friendly, on-brand, scalable, and aligned with guest and business needs.
* Develop and maintain dashboards demonstrating platform health, progress, goals, and opportunities.
* Where appropriate, build and communicate the business case for incremental investment.
5. Marketing Analytics, Insights & Investment Decisioning
* Champion robust…