Senior Manager of Content & Channels Job Dallas area,Texas USA,IT/Tech

Employee Communications is core to how Equinix builds a connected, informed, and engaged workforce across a global, hybrid business. The channels, content, and brand voice this team owns are often an employee’s primary window into the company, what they read, watch, and hear shapes how they understand strategy, feel about culture, and show up every day
The Senior Manager, Content & Channels is the owner of Equinix’s internal content and channel ecosystem
This leader will define the channel strategy, design and stand up a scalable internal content engine, and own the full suite of employee-facing channels, including broadcast email (Poppulo), the corporate intranet (Hub), digital signage, and Viva Engage
They will also own the internal brand and tone of voice, ensuring every piece of content, wherever it lives, sounds and feels like Equinix
This role leads the Content & Channels team. The Senior Manager is accountable for the team’s strategy, standards, capability, and capacity, and for the performance of the channel ecosystem as a whole
Develop and own a multi-channel strategy that defines the right channel for the right message, moment, and audience across a global, hybrid workforce
Evaluate and implement AI-enabled content and channel tools to speed up production and enable personalization at scale, and set the guardrails for their use
Set the roadmap for Equinix’s internal channel ecosystem, including future investment, consolidation, or retirement of channels
Define channel governance, who can publish where, approval workflows, and standards for cadence and volume, to protect employees from message fatigue
Use channel performance data and employee feedback to continuously refine the strategy
Design the operating model for Equinix’s internal content engine, automating content discovery with AI agents, defining how work comes in, how it is prioritized, how it is produced, and to what standard, and hold the Manager, Content & Channels accountable for running it
Own the annual and quarterly content plan, translating company strategy and executive priorities into the themes and campaigns the engine delivers against
Partner with business, HR, and executive stakeholders to shape their priorities into compelling employee-facing content, and broker competing demands on a finite team
Own the resourcing model for content production, team capacity, agency and freelance support, budget, and tooling, and make the trade-off calls when demand exceeds capacity
Set editorial, creative, and accessibility quality standards, and review the engine’s output against them
Lead content and channel delivery for the most sensitive and highest-stakes moments personally, and serve as channel owner during major moments such as reorganizations, incidents, and leadership changes, where speed and precision matter most
Broadcast email (Poppulo):
Own end-to-end management of broadcast email, including platform administration, send strategy, segmentation, and performance reporting
Intranet (Hub):
Own the intranet as a channel, information architecture, homepage strategy, content standards, and platform roadmap. Day-to-day Hub News operations sit with the Manager, Content & Channels
Digital signage: partner with other teams to review the signage network strategy, including screen placement and estate decisions, platform selection, and the standards the network runs to
Viva Engage:
Own the strategy and day-to-day management of Viva Engage, including community structure, moderation, and driving meaningful employee participation
Work with cross-functional teams to use AI to transform the employee comms experience
Manage relationships, contracts, and budgets with channel platform vendors, and stay current on new features and best…