Manager, Digital Marketing

At Norton Rose Fulbright, people thrive because of a shared commitment to quality, unity and integrity. The highly regarded law firm consistently receives recognition from Great Place to Work and Top Workplaces, two companies that specialise in assessing organisational culture. Teams collaborate across regions, value new ideas and deliver meaningful client solutions, supported by a culture that embraces ambition, development and shared success.

With more than 3,000 lawyers and 3,000 business services professionals working together across 50 offices worldwide, this global law firm provides a full range of legal services to leading corporations and financial institutions operating in key markets and sectors.

The Manager, Digital Marketing is responsible for leading the day-to-day execution and optimisation of the firm’s digital marketing programmes, platforms and channels. This role oversees a team of digital marketing professionals and serves as a key liaison between marketing and business development colleagues, lawyers, technology teams and external partners to deliver high-quality digital experiences that support business development, thought leadership and brand visibility.

The Manager balances execution and optimisation with people leadership, ensuring digital initiatives are delivered efficiently, consistently and in alignment with firm standards. The role drives operational excellence across websites, blogs, and campaign platforms while fostering team development and continuous improvement.

This position will be based in our Houston, Austin, Dallas or San Antonio office and flexibility to visit the office for training or meetings is required.

• Lead, coach and develop a team of digital marketing professionals, including workload prioritisation and career development.
• Foster a collaborative, service-oriented culture focused on accountability, innovation and continuous improvement.
• Oversee recruiting, onboarding and training efforts for digital marketing team members.

• As the senior subject matter expert, partner with the Content and BD teams to implement digital marketing strategies and support business development, thought leadership and brand visibility goals.
• Lead the execution of digital marketing campaigns across web, email, social media and other digital channels, communicating performance data and actionable insights to inform platform enhancements, campaign optimisation and content strategy decisions in collaboration with the Content team.
• Provide guidance to business development professionals and marketing colleagues and lawyers as appropriate on digital marketing best practices and platform capabilities.

• Oversee the day-to-day management of the firm’s digital marketing platforms, including websites, blogs, microsites and campaign tools.
• Work to continuously improve digital intake, ticketing and approval workflows, ensuring timely, accurate and consistent execution of requests.
• Manage publishing workflows and ensure compliance with brand, accessibility, governance and quality standards.
• Serve as the primary escalation point for digital marketing requests, platform issues and content delivery challenges.
• Oversee regular content audits and lifecycle management, including updates, archiving and end-of-life transitions for digital assets and platforms.
• Develop and approve keyword and SEO, and GEO strategies (for digital publications, blogs, legal updates, campaigns, etc.) and collaborate with stakeholders and vendors to improve site search, Google rankings and AI-influenced search outcomes, maximising visibility,…