More jobs:
Manager, Data & Tech
Job in
Dallas, Dallas County, Texas, 75215, USA
Listed on 2026-10-15
Listing for:
Hearts & Science
Full Time
position Listed on 2026-10-15
Job specializations:
-
IT/Tech
Data Analyst, Data Science Manager, Digital Marketing, Information Security & Data Protection
Job Description & How to Apply Below
We are seeking a fast-paced, client-facing
- Multi-LOB CDP Management:
Configure and manage Customer Data Platforms (CDPs) to unify first-party data, build high-value audience segments, and push unified cohorts directly to multi-channel execution platforms. - Agency DCO Scalability:
Partner with creative and programmatic media teams to set up data feeds and decisioning engines for Dynamic Creative Optimization (DCO) campaigns, ensuring seamless asset mapping and real-time execution. - Signal Resiliency & Attribution:
Implement Server-Side GTM and Conversions API (CAPI) protocols (Meta, Google, Tik Tok etc.) to recover lost signals, improve match rates, and optimize performance marketing attribution for agency accounts. - Client Tracking Stack Management:
Technical audit of clients' new tracking infrastructure; design custom implementation blueprints covering Google Tag Manager (GTM), Google Analytics 4 (GA4), and customer data streams. - CDP Operations:
Experience managing multi-tenant or enterprise instances of CDPs like Adobe (AEP / RTCDP), Tealium, or ActionIQto orchestrate cross-channel data. - CAPI Specialists:
Hands-on experience deploying direct or gateway-based server-side marketing APIs to improve performance media attribution. - Agency Ad Tech Ecosystem:
Expert-level knowledge of major ad servers and dynamic engines like Innovid, or Google Campaign Manager 360. - Enterprise GTM & GA4:
Mastery of cross-domain tracking, custom data layers, server-side tagging architectures, and GA4 Big Query configurations across diverse client tech stacks. - Agency Background:4+ years of experience working inside a digital media, programmatic, or full-service advertising agency environment.
- Velocity & Agility:
Proven ability to manage deliverables across 4 to 8 active client engagements concurrently under tight media launch deadlines.
Hearts & Science
Job FunctionData and Analytics
Job SubfunctionData Strategy and Governance
Job Description Mar Tech Manager (Ad Agency)Role Overview
We are seeking a fast-paced, client-facing Mar Tech Manager to lead marketing technology strategy, implementation, and troubleshooting across diverse LOBs for a major Omnicom client. Operating at the intersection of media, data science, and creative, you will audit the client stack, architect privacy-resilient tracking solutions, and unlock advanced personalization capabilities. You must be comfortable managing multiple LOB tracks for the client simultaneously, translating technical requirements for account teams, and pitching technical solutions to brand stakeholders.
AgencyResponsibilities
- Multi-LOB CDP Management:
Configure and manage Customer Data Platforms (CDPs) to unify first-party data, build high-value audience segments, and push unified cohorts directly to multi-channel execution platforms. - Agency DCO Scalability:
Partner with creative and programmatic media teams to set up data feeds and decisioning engines for Dynamic Creative Optimization (DCO) campaigns, ensuring seamless asset mapping and real-time execution. - Signal Resiliency & Attribution:
Implement Server-Side GTM and Conversions API (CAPI) protocols (Meta, Google, Tik Tok etc.) to recover lost signals, improve match rates, and optimize performance marketing attribution for agency accounts. - Client Tracking Stack Management:
Technical audit of clients' new tracking infrastructure; design custom implementation blueprints covering Google Tag Manager (GTM), Google Analytics 4 (GA4), and customer data streams.
- CDP Operations:
Experience managing multi-tenant or enterprise instances of CDPs like Adobe (AEP / RTCDP), Tealium, or ActionIQto orchestrate cross-channel data. - CAPI Specialists:
Hands-on experience deploying direct or gateway-based server-side…
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