Analytics Manager

The Role :
You, the Analytics Manager of our dreams, are the connective tissue between business strategy, customer behavior, experimentation, and measurement. You understand that modern analytics goes far beyond implementation. It requires helping clients navigate increasingly fragmented, AI-influenced customer journeys while building measurement strategies that drive confident decision-making.

This is an Account Manager role  are a client-facing practitioner who owns relationships, drives strategy, and delivers results. You are equally comfortable discussing data layers and tag governance as you are facilitating conversations around KPIs, GEO test design, incrementality, and business outcomes.

The work splits roughly 60% traditional analytics and 40% GEO. On the analytics side you will architect measurement solutions, audit and QA implementations, and build frameworks that tie data to business outcomes. On the GEO side you will help clients measure visibility and performance across AI-powered search experiences, design and evaluate Test & Learn programs, and translate emerging signals into strategy.

GEO measurement is a young discipline and we are building this capability together. What matters is your curiosity and analytical instincts, not existing GEO credentials.

Across both, you are AI-native. You use AI daily as a working partner, and you build systems, not just deliverables.

• Strategize and architect large-scale digital analytics implementations for a handful of clients, primarily on platforms like Google Analytics 4 and Adobe Analytics
• Audit new and existing implementations to identify gaps, find technical issues with code or configuration, and recommend the best feasible solution
• Build measurement frameworks that move clients beyond sessions and conversions toward metrics that reflect real business outcomes and nonlinear customer journeys
• Confidently implement analytics and marketing tags through Tag Management Systems, and meet with developers, IT, and clients to design solutions that fit their needs
• Write clear technical documentation for team members, clients, and developers

• Partner directly with clients to develop and operationalize GEO measurement strategies across AI-powered search experiences
• Support Seer’s GEO Test & Learn initiatives by defining hypotheses, establishing testing methodologies, identifying success metrics, and evaluating causal relationships between marketing activities and business outcomes
• Distinguish correlation from incrementality through thoughtful experimental design and analytical rigor
• Work cross-functionally with SEO, Paid Media, Creative, and Data teams to evaluate how AI-driven experiences influence awareness, behavior, conversion, and loyalty
• Help clients evolve beyond traditional funnel reporting toward modern measurement frameworks that reflect nonlinear customer journeys
• Present findings, recommendations, experimentation outcomes, and strategic insights directly to client stakeholders and executive audiences

Essential Skills

• You have advanced analytics implementation expertise involving behavioral tracking, ecommerce measurement, experimentation frameworks, and business outcome measurement
• You have experience aggregating data and building dashboards in Looker Studio, PowerBI, and Tableau
• You bring a sense of true curiosity to analytics work that drives you to not just report on what happened, but to dig into the why and what’s next
• You are comfortable discussing incrementality, lift analysis, holdout methodologies, and causal inference concepts
• You work effectively in AI tools, particularly Claude, to accelerate analysis, structure findings, and produce client-ready outputs as a daily working partner
• You are naturally…