Adobe Launch​/Target Developer

Required Skills & Experience

• Strong hands-on experience with Adobe Target
• Strong experience with Adobe Launch / Adobe Data Collection Tags
• Experience with Adobe Analytics
• Strong JavaScript, HTML and CSS
• Experience implementing A/B testing, multivariate testing, personalization and audience segmentation
• Experience integrating Target with web applications and Adobe Experience Cloud solutions
• Understanding of data layers, tagging and analytics tracking
• Strong troubleshooting and debugging skills
• Ability to work effectively with business, analytics, marketing and engineering stakeholders

Nice to Have Skills & Experience

• Experience with Adobe Experience Platform Web SDK / Alloy.js
• Adobe Target APIs/SDKs experience
• Experience with React or other modern front-end frameworks
• Experience with enterprise-scale websites
• Familiarity with personalization and experimentation architecture

We are looking for an experienced Adobe Launch / Adobe Target Developer to support implementation, personalization, experimentation, and analytics across our digital experiences. The ideal candidate will have strong hands-on experience with Adobe Target, Adobe Data Collection/Launch, Adobe Analytics, JavaScript, and modern web technologies. Adobe now refers to Adobe Experience Platform Launch client-side capabilities as Tags, while Target implementations can use Adobe Experience Platform Web SDK or Target's at.js

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Key Responsibilities

• Design and implement A/B and multivariate testing using Adobe Target.
• Build personalized experiences using Adobe Target, including audience segmentation, Recommendations, and Automated Personalization
• Configure and manage Adobe Launch / Adobe Data Collection Tags, including rules, extensions, and data elements.
• Integrate Adobe Target with Adobe Analytics and Adobe Launch/Data Collection. This aligns with both your previous Target Developer requirements and current industry implementations.
• Implement and maintain Target using Adobe Experience Platform Web SDK / Alloy.js and/or at.js.
• Develop supporting solutions using JavaScript, HTML and CSS.
• Troubleshoot tagging, tracking, personalization, and Target implementation issues.
• Validate implementations using browser/network debugging and Adobe debugging tools.
• Partner with product, marketing, analytics, UX, and engineering teams to translate experimentation and personalization requirements into technical implementations.
• Monitor experiment performance and use analytics insights to optimize digital experiences