HubSpot Administrator-Marketing

Be the technical foundation behind how Homecare Homebase generates, qualifies and converts demand. As Hub Spot Administrator at Homecare Homebase (HCHB), you'll own the configuration, administration and ongoing optimization of our Hub Spot platform, which supports lead generation, qualification, nurturing, sales follow-up and revenue reporting.

Working closely with Marketing, Sales and Rev Ops, you'll translate business requirements into reliable workflows, integrations and reporting that support pipeline growth. We need a hands-on Hub Spot expert who can independently build solutions, troubleshoot problems, validate results and recommend improvements.

Hybrid: This hybrid role is based in Dallas, Texas
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Platform Administration and Ownership

• Serve as the primary administrator and technical expert for Hub Spot.
• Manage user access, permissions, properties, settings and platform configuration.
• Maintain documentation of workflows, integrations, data definitions and system changes.
• Manage a prioritized request backlog with clear delivery dates and status updates.
• Test changes before release and monitor their impact after implementation.
• Recommend improvements to platform functionality, adoption and efficiency.

Lead Management and Lifecycle Operations

• Implement Marketing and Sales definitions for leads, marketing-qualified leads (MQLs), sales-qualified leads (SQLs) and lifecycle stages.
• Configure lead scoring, segmentation, ownership assignments, routing and handoff notifications.
• Build processes for nurturing, recycling, disqualification and reactivation.
• Track stage progression and identify leads that are unassigned, stalled or missing required information.
• Validate that leads captured through website forms, campaigns, events and other sources enter the correct processes.

Workflows, Automations and Sequences

• Build and maintain workflows for qualification, routing, nurture, follow-up, lifecycle updates and internal notifications.
• Configure the technical setup for Sales sequences in partnership with Sales leadership.
• Define and test enrollment criteria, exclusions, branching logic, re-enrollment and exit conditions.
• Prevent conflicting automations, duplicate outreach and unintended property changes.
• Monitor workflow performance, investigate failures and document corrective actions.
• Ensure automation follows approved consent, subscription and suppression rules.

Salesforce Integration and Data Quality

• Partner with Rev Ops and the Salesforce administrator to maintain reliable Hub Spot–Salesforce synchronization.
• Manage Hub Spot-side field mappings, synchronization rules and integration settings.
• Diagnose synchronization errors and coordinate resolution of Salesforce-side issues.
• Maintain data quality through deduplication, standardization, validation and controlled imports.
• Ensure lifecycle, ownership, source and campaign data align with agreed system definitions.
• Validate fixes across affected records and processes rather than closing issues based on a single successful example.

Campaign and Lead Generation Support

• Configure forms, landing pages, lists, tracking parameters and campaign associations.
• Build audience segments by account, persona, lifecycle stage, product interest and engagement.
• Support targeted nurture and account-based marketing programs.
• Validate campaign setup from initial engagement through lead capture, routing and reporting.
• Partner with the website owner to ensure forms, tracking and data collection function correctly.
• Support email operations, including subscription settings, suppression lists and technical quality assurance.

Reporting, Attribution and Analysis

• Build and maintain dashboards for Marketing leadership, the CRO and operational teams.
• Report on traffic, lead capture, sources,…